How to write an advertisement for the sale of a car correctly

How to write an advertisement for the sale of a car

Let's consider the issue of correctly wording information about a used car.
Every car enthusiast sooner or later thinks about selling his car. However, in order to sell a vehicle quickly, you need to know how to write an advertisement for the sale of a car. This issue should be approached competently and responsibly.

Publication

First you need to decide how the ad will be placed:

printed publications. This can include magazines, newspapers (local media, or popular publications). One of the conditions for placement is payment for publication;
Internet. The possibilities for publishing information about a car are extremely wide. As a rule, there is no fee for placement. High publicity can be achieved through the use of popular auto portals: auto.ru, drom.ru, automail.ru, autonews.ru and so on.

The best option is a combination: a short text selling a car can be published in a newspaper, and a detailed text can be published on the Internet (publication on several large resources, including regional ones, is desirable).

Formulation

The second step will be to formulate an advertisement for the sale of a car. The text must be composed in detail, but without excessive asceticism. What is recommended to write:

technical characteristics (make and model of the car, engine size, type of gearbox/transmission, dynamic data (optional), changes in the design of the car (if any) and so on;
condition and significant details of the car’s operation. This includes information about the condition of the body, internal combustion engine, and chassis. You can also write the dates and place where (official/unofficial representation) the maintenance was carried out, the presence/absence of a service book;
color. A seemingly insignificant car parameter can play a decisive role in the sale of a car. If the car has a combined interior color scheme, then the advertisement should also talk about this. This is due to personal preferences, in addition, light interior decoration (for example) over time becomes demanding in terms of care.;
complete set. Equipment plays an important role and largely determines the cost of the car. The buyer will pay attention to the presence/absence of: electrical accessories, multimedia system, active systems (exchange rate control, ABS, brake force distribution system, etc.) and passive safety systems (number of airbags and their location);
number of hosts.
Such data is indicated in the PTS (vehicle passport); By the way: a note in the title “3 or more owners” can reduce interest in a car (especially with low mileage/new year of manufacture). This is due to resellers and shady schemes for the resale of any car. This does not mean that the advertisement should not contain the number of former owners. Simply, if the car is relatively new, it is necessary to make an allowance for the presence of all the necessary documents (the same service book, the original PTS) in order to avoid ambiguous situations;
year of production/mileage, etc. The date of manufacture and mileage of the car must be present. When selling a car, you can additionally indicate the presence of winter tires, the installation of any non-standard devices and devices (autonomous heater, navigation, parking sensors, additional sensors, etc.). You must specify the region/city to make it easier for buyers to find you.
price, as well as the possibility of bargaining;
seller's contact information (name, phone number).

Content

The text of an advertisement for the sale of a car should display only what interests a potential buyer.
In other words, there is no point in writing about a Christmas tree on the windshield or mud flaps (as an example) - this is unnecessary information that does not carry any semantic load. Exceptions include components designed to affect the performance characteristics of the vehicle. It is advisable to make an advertisement taking into account the presence of defects of the car, if any (chips, dents, cracks, corrosion, malfunction of the internal combustion engine/gearbox, and so on).
During the sale, three conditional states of the car can be distinguished:

excellent/ideal. The car body and systems are in their original condition, replacement/repair is not required;
satisfactory. There are defects (significant/minor), something needs to be replaced;
faulty. The car is not running due to an accident/breakdown of an important component.

For a full ad, images of the car being sold are required.
The car itself must be prepared for the photo shoot (washing the body/interior). It is recommended to take photographs of high quality/resolution. Processing the resulting images in graphic editors is undesirable. What angles are best to take pictures from?

Profile;
Full face;
Stern;
Interior (dashboard with visible mileage, general background, remarkable details);
Luggage compartment.

It is important to understand that no competent advertisement for the sale of a car is complete without photographs.

A sample advertisement for the sale of a car is as follows:
Honda Accord VIII for sale
Color: black;
Year of release: 2009;
Mileage: 78,000 km;
Condition: satisfactory (the left front fender was repainted due to an accident, there are paint scratches on the rear bumper, a crack on the windshield);
Engine: 2.4 (power 201 hp);
Gearbox – six-speed, manual;
Equipment: TypeS (full power accessories, dual-zone climate control, rain/light sensors with auto mode, VSA stabilization system, combined seat trim (leather/Alcantara), aluminum pedals).

Number of owners according to PTS: 2 (I’m second);
Maintenance every 15 thousand at an official Aoyama Motors dealer, there is a service book with coupons;
additionally purchased: Michelin X-Ice North winter tires, wheels for it - size 224/45 R18
Price: 750,000 rubles, negotiable upon inspection. Phone 8 915-xxx-xx-xx, Valera.

The sample for the newspaper looks like this:
Selling Honda Accord 2.4 MT TypeS VIII, 2009, color – black. Mileage 78,000 km. The condition is satisfactory (there are some minor defects in the body). The car was serviced by an official dealer, there is a service book. There is a set of Michelin winter tires 224/45 R18. Price 750,000 rubles, negotiable. Phone 8 915-xxx-xx-xx, Valera.

How to sell a car yourself: step-by-step instructions

If you, the reader, are on this page, then it’s time to change your car and the question arose of how to sell your car yourself. Experts say that the most effective and profitable way to sell a car yourself is to place an ad on free services. In step-by-step instructions, we have collected useful information that may be useful to you.

Checking the car for legal purity

Start by checking your car using the Autocode service. On the main page of the site, enter state. vehicle number or VIN and order a full report. The report will tell you whether there are any unpaid fines and traffic police restrictions, liens, whether everything is in order with the documents, compulsory motor liability insurance, customs history and much more. In 5 minutes and 349 rubles you can find out information from the databases of the State Traffic Safety Inspectorate, EAISTO, RSA, Federal Tax Service, Federal Customs Service, Federal Tax Service and others. Check before selling to see if there are any surprises you don't know about.

Technical check

If everything is in order with the documents and the car is ready to change its owner, it’s time to give the car a presentation.

Pre-sale preparation

The car must be clean inside and out. One of the easiest ways to make your car look more attractive is to wash and clean it. You can clean the interior of dirt and dust yourself, armed with a vacuum cleaner, special cleaning products and napkins. Or you can take the car for professional dry cleaning; the cost of this will be recouped when you sell it. British marketers conducted a study in which they found that the smell of a new car can increase the cost of a car by 10-30%! A well-polished body will also attract the attention of future owners, especially those who prioritize the external condition of the car.
Consumables must be replaced before selling the car, and receipts for work performed must be retained. A stack of documents confirming your care will increase your credibility as an owner and the reliability of the car in the eyes of the buyer. In addition, the future owner will not have to spend money on replacing the same consumables immediately after purchase - this is a chance to sell the car at a higher price.
Defects must be corrected before sale. A crisp CV joint or a chip on the hood, a non-working wiper or air conditioner - any breakdown will be a reason for the buyer to choose a repaired and prepared car.

Vehicle cost estimate

To sell a car yourself, you will have to evaluate it yourself. To do this, use our step-by-step instructions:

Explore similar listings: consider make and model, mileage, body type and transmission.
Contact an auto center or a car pawnshop under the pretext of buying a new car and handing over your car as a trade-in system or as a temporary deposit, respectively.
Find online services that evaluate a car using formulas.

Do not add the cost of additional equipment to the price - the buyer does not care how much money you spent on a radio or winch. All the “extras” are just a reason to attract the buyer and curb appetites when bargaining.

Selling a car

So, the car has been checked from a legal point of view, is fully operational, and its price has been set. The next point in the step-by-step instructions is tips on how to sell a car yourself.

Search for buyers

Feel free to use as many online platforms as possible for self-selling: specialized automotive services, thematic forums, blogs, social networks.

Good photos are not the last word in selling a car. Firstly, they should be taken in good lighting, preferably daylight, so forget about taking photos with shaky hands on an old smartphone in a garage with one light on. Secondly, they must be clear. Thirdly, there is no need to mask the defects of the car - neither by covering the chip with a glass of coffee, nor by using post-processing of photographs. The buyer wants to see all the cons by inspecting a clear image.

The more details the ad contains, the more confidence potential buyers have. Provide links to blogs, entries under a hashtag related to cars, where you describe your life with a car - this will be a plus.

Meeting with potential buyers

A meeting between a seller who wants to quickly sell an illiquid product and a buyer who pretends to understand all the intricacies is doomed to failure. Be honest with the potential buyer, tell the whole truth, point out the disadvantages, give him the opportunity to return to you after communicating with resellers.

Arrange to meet in daylight, or at least in a bright underground parking lot. The seller who brings the car in for inspection under the cover of darkness is suspicious – he’s clearly hiding something. Imagine yourself in the buyer’s shoes – it’s unlikely that you yourself would want to buy a car in the dark.

Be prepared to meet with a reseller who will definitely try to reduce the cost of the car. Fraudsters demand that you sign a purchase and sale agreement by proxy or offer to buy the car right away, but at a third lower than the stated price. It's not scary to give your car to resellers, but be careful when concluding a deal with them.

Paperwork

When a buyer has been found, it’s time to start processing the purchase and sale of the car.

We draw up an agreement

The easiest way to complete a transaction is for the buyer and seller to come together to the traffic police to transfer ownership rights. At the registration authority, employees will make changes to the title and control the transfer of money.

The legislation of the Russian Federation allows a free written purchase and sale agreement. If you are able to fill out all the fields without errors (this is not difficult), use this option.

One of the most reliable ways is to register a transaction with a notary. In this case, a professional will check that the documents are filled out correctly.

How to find out if the buyer re-registered the car after the sale? By law, the new owner has 10 days to re-register documents. If you do not want to pay fines for the new owner of your car and continue to pay tax on the car sold, do not forget to check whether the new owner has re-registered the car in his name.

Go to the MREO on the 11th day after the sale, specified in the contract. Take your passport and purchase and sale agreement. If after checking the car is still registered to you, ask the employee to stop registering the car.

Another way is to request an inspection online on the State Traffic Inspectorate website. It will show the entire history of registration with the traffic police; if you are still the last owner, go to the MREO to terminate the registration of the car.

We hope our step-by-step instructions will help you quickly sell your car yourself.

Rating of the most successful advertisements for selling cars

What do you need to know in order to quickly and profitably sell your car, even a used one? What methods of selling it quickly are known today? It turns out that the most important thing is that successful car sales ads need to be presented correctly. We were able to compile a rating of the most successful advertisements that we saw in various information sources. We will not only invite you to read them, but we will analyze them and try to prove why they are the best.

The list of the most successful car ads includes such as the masterpiece of the perfect sale of the seven, a publicity stunt invented by a copywriter and others.

First place - a masterpiece of perfect sale of VAZ 2107

Creativity in our lives is possible everywhere and even in such an area as selling a car. Accordingly, you need to be able to create an ad that would actually sell. And we found it. This brilliant idea of a person, embodied in several bright and clear sentences, took first place in our rating. Note to all copywriters and masters of words:

Creative advertisement for the sale of a car

Everything seems to be written in simple language, understandable to many. There are no very complex sentences here, reading which the convolutions of our brain do triple work. No, everything is quite simple and the author, by the way, is from the Krasnodar region, honestly talks about his car. It is this honesty, undisguised, that captivates. “The purchase is questionable,” the author of the ad tells us, thereby eliminating the possibility of the potential client thinking through a version of deception. But immediately, the author continues: “But the price is purely symbolic.” In other words, he ideally offers a car that is not the first freshness, but “rips from the traffic lights” many foreign cars at a low price. Just a little over $1000 and you will become the owner of a device that accelerates up to 130 km. If the author of the ad had not started with captivating honesty, they would not have believed him. In this case, it's the other way around.

Honest advertisement for the sale of a car

In short, everything in this ad is described from the heart and it is not for nothing that it is considered the best. Every buyer in any ad first reads what is written between the lines. Whether you like it or not, the reader of your ad will be subconsciously attuned to the fact that something is being slipped to him and the product is not the same as it is described. The falsehood, no matter how carefully it is disguised, will still slip through.

It’s interesting, but there are cases when a good car is not sold precisely because the ad was created incorrectly or is sold at a price that could be several times higher. And vice versa, a car, which, frankly speaking, is not very good, sells quickly and successfully.

Simple but clear or brevity is the sister of genius

The following ad is written simply and without creative enthusiasm. But the potential buyer has a clear picture. All parameters of the car, its photos from different angles. What else do you need?

Brief but informative announcement

Data is provided on mileage, engine size, power and much more. We think that for many, just such a simple ad will be successful.

Third place or marketing ploy from a professional copywriter

Go ahead. Classifieds sites are filled with a lot of bright and attractive texts, but none of them can compare with the following. It was written by a professional copywriter who knows how to sell. See what it looks like:

First of all, this ad uses one of the most important rules of professional copywriting - the more expensive the product, the more words of text it requires. A car, in fact, is not a cheap purchase. Therefore, a detailed description will be very helpful.

The second thing the author managed to use in this ad is successful epithets. He did not write things like “excellent”, “good” or “ideal”. Instead, the author came up with a brilliant idea - to write in a more “show-off” form, pointing to tickets to a car repair shop. After all, this is precisely what most potential buyers of used cars fear. Naturally, all this should be written only if the words correspond to the truth and you are not “selling a dummy”. Speaking in the language of advertisers, the author managed to show the benefits of the purchase, and this is already a high professionalism of the selling text.

Go ahead. The racks and chassis described by the author are also an advertising and very successful marketing ploy. It immediately becomes clear that the author has perfectly studied the history of the 4th generation Honda and knows the strengths of this car. The Honda chassis is really powerful and one might even say that it is “eternal”. By the way, in other advertisements for the sale of the same Honda this advantage is not indicated anywhere, but here the author is clearly on horseback.

The author compares the operation of an automatic transmission to a Swiss watch, making it clear to the reader that it works clearly. If he had simply written that the automatic transmission has no problems in operation, it would have been less impressive. And in this case, everything is just perfect.

The video shows how to properly advertise a car for sale:

And finally, when describing the salon, the author uses an outside perspective, something like reviews. It’s one thing when the owner himself says that the salon is ideal, another thing when people admire it from the outside. This is a completely different level. An ad of this type is perceived differently.

Best sale of used Toyota Avensis

The next ad looks just as good, if not better. It’s just that it was found on the official automotive website, the company sells it, and the ad cannot be written poorly. Professionals worked on them, read it more than once, cut out unnecessary passages and obvious mistakes. But it does not contain living and bright words, something original, what the buyer is looking for today. Yes, it is compiled correctly and with all the rules of advertising, but it cannot compete with the above examples. Why?

Firstly, due to the fact that this car, and this is a Toyota Avensis, is not old and did not need the so-called “strong feature”. Therefore, the seller did not try to invent anything explicitly.

Secondly, in this ad the emphasis was placed not so much on words, but on the photograph on the main page, which turned out to be simply perfect and shows us the car in all its glory.

Announcement of sale of Toyota Avensis

Now look at the ad itself:

Advertisement text about Toyota Avensis

Exclamation marks clearly focus attention on particularly important points that the owner highlights in a unique way: in a conversational, simple style that will clearly appeal to the average buyer. For example: “It doesn’t consume much at all” - makes it clear that the car really “drinks” little of it. In this case, E. Carnegie’s system works, which teaches us a successful technique based on psychology, when you first offer more, and aim for less, which you eventually get. So it is here. By pointing out that the car does not consume any oil, the author hopes that potential customers will believe that very little expensive engine lubricant is consumed.

Or: “Starts in any frost without heating” - here, clearly, as in the ad given above, the method of knowing the buyer’s concerns is used. What is a person who wants to buy a used car in Russia afraid of? Of course, first of all, it won’t start in winter. The author of the ad knew this and used it.

And in conclusion of the article, I would like to say that advertising for free correctly is a real art. After reading such an advertisement, the potential client should understand that, although he does not receive warranty service, he will become the owner of a car that will not need to be taken to the garage every time.

In addition, the buyer needs to be convinced that he is getting a car, albeit with mileage, but well equipped. Most buyers of used cars hope for this when buying them. For a new car, these additional options will be quite expensive to purchase, but in the case of such a purchase, he receives them for free. Therefore, you need to keep this in mind when composing a competent ad and point it out. If your car has high-quality acoustics, reliable crankcase protection, or a full set of all-season tires, tell us about it in your ad.

That's all. We hope that the rating of the most successful advertisements, compiled by us, will help you not only create it correctly, but also become a reliable assistant when buying a used car.

Sample advertisement for the sale of a car

The secondary car market is filled with thousands of advertisements for cars for sale. But some fly off the bulletin board almost immediately, and some gather dust for months, even if we are talking about a completely decent car. The best advertisements for car sales immediately attract buyers and increase the chance of a deal. How not to scare off a potential buyer with an ad?

Where can I add advertisements for sale?

The most effective way to sell cars is through special online platforms. In second place are printed publications. In addition, you can use “regional” methods: for example, attach a “For Sale” leaflet and a phone number to the rear window, or post advertisements in public places near your place of residence. But you shouldn’t count on a lightning-fast response in such cases, as in the case of handing over a car for commission to a car dealership.

When posting an ad on a specialized website, you must carefully study the terms of placement and additional services that you can use. As a rule, additional services include highlighting an ad and raising it to the top. But these services are paid. You shouldn’t resort to them right away, because if the text is written “unprofitably,” this will only once again scare off the buyer.

To quickly sell a car, you need to correctly compose an ad.

The most popular platforms today are:

You can also write about the sale on special pages on social networks or on forums, but on forums they may be blocked for advertising. Since online platforms are visited by a huge number of people, you need to regularly update your ad, otherwise it will get lost in the old ones. You can use several platforms at once - this way even more people will know about their desire to sell a car.

Printed publications

It is most effective to write about car sales in popular regional publications, because this method does not involve a large coverage of the consumer audience. Most often, print advertisements are paid, so you will have to present the information briefly, and there is a problem with photographs. How to pay attention to an advertisement in a print publication:

Place it on the front page.
Place it on a double page spread (usually these are color pages, but publishing on them is cheaper than on the editorial).
If possible, place a photo of the car and highlight the text with a frame.

For greater effect, it is better to use all available selling methods: the Internet, printed materials, and oral dissemination of information among friends.

The most popular sales methods are special platforms on the Internet.

How to write ad text

The description of the car for sale is the most important element of the ad, because it is from it that the buyer will be able to obtain the necessary information and make a decision based on it. How to properly write an advertisement for the sale of a car? There are several recommendations:

“sat down and drove off” and “there is a radio” are not a fountain of information. The buyer will be interested in the “filling” of the car: the characteristics of the components, what the owner paid attention to;
but you should not reduce the description to a dry enumeration. There is always a “human factor” and as a guarantee (that it works, for example, not outbid), a potential buyer will be interested in knowing the reason for the sale. It is better to describe in a simple conversational style, with humor - this will help establish sympathy for the seller;
in the ad it is better to call the buyer for a personal meeting rather than a telephone conversation, which will increase the chance of a deal;
when posted on Internet sites, as a rule, all technical information is entered in a standard form, so it is necessary to introduce an emotional element into the description field: to make it clear that the car was loved and cared for, to emphasize its advantages, to tell about what the car can do;
it is recommended to indicate the regularity of maintenance, and most importantly, that there will be no problems with documents (if there really are none);
the buyer may be attracted by bargaining at the hood, even if it is minimal;
there is no need to burden you with complex terms and slang that only a seasoned motorist can understand: perhaps a newbie wants to buy a car, who will see familiarity in such a tone;
No grammatical errors allowed! If you don’t know whether a word is spelled correctly, it’s better to double-check.

Anyone looking for a car should see the unique history of the car in the ad. But the main thing is not to lie about the mileage or condition of the car, since everything will become clear when we meet.

There are no strict rules for drawing up - it all depends on the owner’s imagination and what the car really is. Here's an example:

“I’m selling my six.” The car is practical, proven by time and domestic roads! No jerking, the engine runs smoothly, this year I rebuilt it myself. New filters and gaskets, oil changed. You don't need to invest any money in a car. The body is intact, the bottom is not welded. Interior: Audi seats installed, Niva steering wheel, heater works great. Security: there is an alarm system, the locks work. I always did maintenance and repairs myself. The car has not been repainted and has never been in an accident. Reason for selling: I’m buying a new car, and have only one garage. The car comes with: a set of winter tires, a 10 liter canister. There will be no problems with documents and re-registration. Reasonable bargaining under the hood, I’ll be happy to show and tell you everything)) NO to middlemen and resellers!”

If an advertisement is submitted to a printed publication that does not have a standard form where technical details are indicated, it is worth giving a couple of sentences to the brand of components, the stability of their operation, and the year of manufacture.

Much attention should be paid to the quality of photographs

How to photograph a car correctly

The visual component is no less important than the text of the advertisement for the sale of a car. It’s no secret that a bright picture is the first thing that catches your eye. No need to rush to find a professional photographer! A phone camera and following a few rules are enough:

the photo must be clear, not “night”, so there is no need to take photos in the garage;
the car needs to be washed, the interior cleaned so that the buyer can see that it was treated well;
there should be no distracting objects, garbage, or other cars in the background; it would be better if it was a country landscape or a contrasting wall;
at least one photo should present the entire car, it is better to show several angles;
You can’t display summer photos in winter and vice versa, otherwise the buyer will feel there is a catch;
but for photos of the engine compartment, you don’t need to wash anything. Excessive cleanliness may give rise to suspicions that the machine is not being used or has defects. Everything should be natural.

Car valuation

The cost should be determined not based on similar advertisements, but on the condition of the car, the funds invested in it and how much more money will have to be invested. There are free online calculators that will help you calculate the approximate cost by make, year of manufacture, mileage and other parameters. It is important to understand that an undervalued price may raise suspicions that the car is faulty. But there is no need to be greedy. If you are not sure of the expected cost, you can contact the service station employees : if they are not interested, then they may well give an objective cost.

There are no clear rules on how to write an advertisement for the sale of a car. There are only recommendations. Everyone can come up with their own special ad that will attract a lot of buyers and allow the car to be sold not to just anyone, but in good hands.

How to describe a car in a sales ad

When planning to sell a car ourselves, we understand that the product needs to be presented in a favorable light. If you have no experience in sales and advertising, you should look for a good example of a description of a car for sale. You can take the one you like as a sample. A well-written ad is already half the battle. After all, the first impression of a potential buyer depends on how it is written.

How to sell a car yourself

You can sell your own car yourself or through intermediaries. This is a common product that can be offered to both legal entities and individuals. There are several implementation options:

by acquaintance;
at a car market;
to banks, insurance companies, dealers, through auctions, by Trade-in and so on;
via the Internet by placing an advertisement for sale on specialized resources.

In any case, the product must be shown face to face. Before selling, it is worth conducting pre-sale preparations and properly evaluating the car. Then find a buyer, agree on a price and draw up a contract. On paper everything looks simple, but in practice the process does not go so smoothly - there are many risks and questions.

When you can’t do without a description when selling

The buyer's acquaintance with the product offered for sale begins with reading the advertisement. If your friends or the market don’t need it, then you can’t do without it when selling remotely. We are talking about selling through:

Ideally, you should use all advertising opportunities. You can also advertise through your local television and/or radio channel.

Through print media

The service of placing an advertisement in a newspaper or magazine is usually paid. If there are free options, there is a time limit on the pages. The cost of an ad is determined by the number of characters. In other words, the specificity of the description is as follows: brevity with maximum information content, or the quintessence of a description of qualities and advantages combined with simplicity of formulation.

There should be as many advertisements as possible to reach the maximum part of the readership. Despite the fact that we have begun to read less in recent years, older generation car enthusiasts have not yet forgotten how to do this.

Through the Internet

The Internet provides convenient tools for selling goods. In addition, the whole of Russia will be able to see and appreciate your car. Bulletin boards and car sales sites treat sellers more humanely. There are a lot of resources, and self-promotion is free almost everywhere. In this case, there is no need to save on words and emotions.

How to write an ad correctly

Our ad is nothing more than advertising text (and advertising is the engine of trade, and so on). The more professional he is, the greater the chances of a successful sale. This is the business card of the car, by which the buyer will evaluate whether he should spend his precious time on your offer. And if the ad attracts attention, half the battle is done.

Is a correctly written description important for selling?

It is clear that few of us are taught how to promote a product according to all the rules. But it’s good if the presentation in the ad looks at least a little like advertising. The text must solve two problems:

Without this, you won’t be able to sell your car quickly, and most importantly, profitably. Success is directly related to the content and how the ad is presented. The selection of photographs and the correct choice of price play far from a secondary role.

Take a sociological survey!

What to pay attention to

The description should be honest and accurate, but not too long and especially abstruse. The goal is to generate interest. On the Internet you can find standard forms that allow you to “blind” something similar. But this option is for those who are in a hurry. For us, a non-standard approach and correct formulation are valuable. The ad structure should include two parts:

Text (actually, description).
A set of photographs.

It is enough for the text to reveal all the features of the product as fully and truthfully as possible. And not only positive ones. We propose the following ad structure:

Basic information: make and model, year of manufacture, mileage, color, engine size and power, gearbox type, condition (ideal, good, satisfactory, repair required - in fact).
Equipment. All capabilities of the machine and its standard systems should be advertised. The list should be in the documentation for the car from the showroom. You can take it from the website where the model is advertised and combine the information into blocks (“Safety”, “Comfort”, “Navigation” and so on).
Additional equipment. It is necessary to describe all options, factory and installed by the owners. The presence of an alarm system, a recorder, a rear view camera, multimedia, winter tires, floor mats, and so on will increase the chances of success.
General information. Share with the reader where the car was purchased, how many owners it had, how, at what time of year and where it was operated, maintained and stored, and whether it failed.
Cost and seller’s contacts (phone number, email, messenger, convenient time for contact and name). It's better to have a separate phone number.

The ad text should display everything that might interest a potential buyer. You can indicate the consumption, of course, the real one. It is worth honestly showing defects that cannot be hidden. Write a true story about how you love and care for your car and why, unfortunately, you decided to part with it.

The presence of a service book, information about recently performed maintenance, replaced parts and units (especially branded ones) will form in the buyer a respectful attitude towards the seller and the car. Don't be shy about the possibility of bargaining. Just do it beautifully - so that the reader does not think badly of the car and starts bargaining prematurely. For example, “bargaining near the hood” or “during inspection.”

It is important to note your readiness to undergo any test.

Make sure you speak correctly and do not use slang. The buyer should feel on an equal footing with you and be sure that they are purchasing a unique product.

How to photograph a car

You need to try to photograph the car beautifully. As they say, you meet someone by their clothes. You don’t need too many photographs – two dozen is enough. But they must be of high quality and from all angles.

Problem areas must be photographed.

Don't try to disguise something with a crooked angle. This will save time – both yours and the buyer’s. Photographs should only be taken during daylight hours. The car must be “shod” for the season, otherwise questions will arise.

Now about how to properly photograph a car for sale. We recommend:

Wash and polish your subject.
Remove everything unnecessary from the interior and trunk and restore order there.
Choose a background - a beautiful landscape, a house, a street or a supermarket.
Take a few shots:
- from the front, full face, from each front corner, including the side;
- from the rear, including with the trunk open (don’t forget a photo of the insides);
- in profile on each side;
- interior from the rear seat, steering wheel, gear knob;
- instrument panel with odometer and multimedia center capture;
- engine compartment;
- wheels (demonstrate the condition of the wheels and tires).

Registration plates should not be covered. This is usually what resellers do or when the car is damaged.

Examples of correct ads

Of course, we won’t write an advertisement for you, but we will present a good example of text:

Honda Accord VIII for sale. Color white, year of manufacture 2013, mileage 50,000 km, 2.4 engine (power 201 hp), automatic transmission (hydraulic converter), perfect condition (smell of a new car in the cabin, the car was not involved in an accident).
Equipment: Types, full power accessories, dual-zone climate control, rain/light sensors with auto mode, VSA stabilization system, combined seat trim (leather/Alcantara), aluminum pedals.
Additionally, Michelin X-Ice North winter tires and branded alloy wheels 224/45 R18 were purchased. A StarLine satellite alarm system with glass closer and a FineVu CR-2000S video recorder (South Korea) were installed. They work just great!
The first and only owner since the date of purchase from Aoyama Motors. My wife drove to work and back, and in winter the car was parked in the garage. Maintenance only from an official dealer and on time, no savings were made on consumables. Service book with marks available.
Price 800 thousand rubles, negotiable upon inspection. Phone 8 915-xxx-xx-xx.

For a newspaper you can simplify:

“I am selling a Honda Accord 2.4 AT Types VIII, 2011, white. Mileage 50,000 km. Perfect condition. The set is complete. The car was purchased and serviced from an official dealer, there is a service book. In addition - a set of Michelin 224/45 R18 winter tires. Price 800,000 rubles, bargaining is appropriate. Phone 8 915-xxx-xx-xx.”

In principle, the second ad is not so tempting because it is shorter. But it still attracts attention with its frankness.

How important is the correct assessment of a car?

The purpose of the sale is always to obtain financial gain. But there are a lot of cars on the market, and it’s difficult to compete with other offers. Inflating the cost will lead to a long sale or even put it in question. And too low a price will scare off a distrustful buyer. Optimal is the average on the market or slightly lower.

What do they do in supermarkets? The price tags indicate a ruble less than that of competitors, but visually the buyer perceives the price as more attractive. For example, instead of 800 thousand, you could indicate 799 thousand rubles.

Conclusion

We've covered everything you need to write an ad correctly. Just keep in mind that this is not a dogma; there is no need to copy our examples onto tracing paper. Just use your imagination based on what you read - and everything will work out.

How to correctly create an attractive advertisement for the sale of a car: Video

Specialist in lending to individuals and small and medium-sized businesses. Experience in the banking sector - more than 15 years.

Anyone who has worked in trade or is involved with SEO or SMM knows perfectly well that even the order of words can affect the demand for a car. Not to mention the fact that there are a million nuances that should be taken into account when creating an ad.

In the ad, you must write exactly what condition the car is in, and you must take photos.

This very good idea
will come in handy