Why are cars at some car dealerships much cheaper?
Why are cars at car dealerships cheaper than those from an official dealer?
Good day to all. In today’s article I will tell you why cars in car dealerships are cheaper than those from an official dealer. So that you do not read this article with subjectivity, in addition to my opinion, videos from popular bloggers have been added to the article.
The first time I saw this paradox was in 2017, when I wanted a new car.
Then my choice fell on the Hyundai Solaris 2016 model year in the basic configuration on the handle.
First of all, my attention was attracted by the price - only 385,000 rubles. for a car without mileage. At that time, official dealers sold the new Solaris in the basic configuration for 685,000 rubles, and the old one for 645,000 rubles. Agree, quite a discount!
It’s interesting that the low price was explained by the old year of manufacture of the car, they say that a new body has been coming since 2017, and this is a sale of old illiquid stock.
At the same time, from official dealers, cars of 2016 in the basic configuration were sold out by taxi services faster than they arrived at the showroom! At that time, taxi companies were actively developing in St. Petersburg.
And at the car dealership on Vyborg Highway, where I wanted to buy a car, the manager confirmed to me that the cars were indeed in stock and I could buy them at this price...
I briefly inspected the car, it was NEW, and had a title in stock. I didn’t see any catch at this stage.
What is the deception?
The deception was revealed when I sat down with the credit manager to draw up a loan agreement.
We filled out the application form for a car loan, and I went to the waiting area to wait for calls from banks and decisions on issuing a loan.
At this moment I receive a notification about a new credit history request, by the way, I recommend it to everyone - 390 rubles per year, in the united credit bureau.
Banks, when requesting from the BKI, indicate the loan amount. And what I see:
The car loan is not for 385,000 rubles, but for all 963,250, and then for another 700,000, fortunately I refused over the phone! When I asked the manager why this was so, I was told that I had not read the contract carefully!
If I didn’t have a notification from the service about my credit history, I’m on emotions, I could easily make such a purchase, believe me, the sales managers there are good psychologists and know how to click on the right points..... I would take my head in later when I saw actual loan size... So the service saved me from debt...
It’s interesting that these figures are still working and haven’t even changed their work scheme! They are dealers of all brands at once and their cars are at very tasty prices - a Polo for 201,000 rubles. cheaper than at the dealer (at the time of writing this article, 699 rubles), a new “Solaris” for 171,000 rubles (at the time of writing this article, 679 rubles).
I think at this very moment all readers understood that cars in a car dealership may cost less than those from an official dealer, but this does not mean that someone will sell them to you at that price!
How is this possible?
Yes, friends, there are no miracles in this world! Unless, of course, you are part of a close circle of famous personalities...
the cheapest new cars without cheating can be found using the site autospot.ru
The car plant sells cars at a fixed price, while dealers receive discounts and deferred payments...
Car dealerships that are not official dealers cannot count on such conditions; they often buy cars from officials, posing as, for example, taxi companies... What should they live on? They also need profit, which is why they lure gullible motorists with attractive prices. Naturally, they are not going to sell you cars at this price! And the task is for you to come with money, and then suddenly what will you buy!
Never be fooled by new cars that are sold cheaper than used cars, this is 100% deception!
Deception schemes at a car dealership that offers new cars cheaper than the official price.
Formally, this is not cheating. The logic here is this: there is no title for these cars; when they will be available is unknown; this is done for two reasons:
- receiving a cache (in this case, the next buyers will pay for the cars of the previous ones, i.e. a kind of pyramid).
- deceiving out-of-town buyers and forcing them to buy more expensive cars.
Some car owners will wait for their cars, and some will take cars with a title.
The whole calculation is that you will agree to buy a more expensive car here and now. It is very likely that this car will have a bunch of special features. and the price will be HIGHER than the official dealer price.
Earlier there were even TV reports about this:
“Muddy” loan agreement.
This is a classic of the genre. The scheme is approximately the following - you will be offered a new car, an old one, at a tasty price on credit from “your” bank at 4-6% per annum, while the rate for a car loan starts from 15%... You will be happy to sign the agreement, but in small print it will include life insurance for the entire term of the loan, and your life will be valued at 150 thousand rubles. or an increased rate - they slip 5-6 sheets of paper for signature about the rate of 4-6% and in the end these rates are summed up, the calculation goes to those who sign the documents without reading.
Here is a video on this topic from Yaroslav Efremov:
Personally, I came across a loan from Sovcombank at 10% per annum, but the scheme was like this - if you pay payments at a rate of 10% for 3 years, the balance of the debt is written off, you cannot repay ahead of schedule, and if there is the slightest delay, the effective rate on the loan turns out to be 52% per annum. Those. even a car loan from Tinkoff Bank at 22% per annum is an honest product (at least they don’t hide the rate).
Overpricing.
It is this option that I considered in the first part of the article. The car itself in its basic configuration actually cost 385,000 rubles, but you can only buy it under a number of conditions that raised the price significantly higher than the official one.
Specifically in my case, I had to wait for a car at this price, although they said over the phone that it was in stock, but they had already installed extras on the existing one and upon purchase I had to pay separately for the trade markup and transaction support service.
The scheme itself is based on the fact that for a purchase it is necessary to pay various commissions, fees, mandatory pre-sale preparation, etc. There’s no way the salon’s lawyers can get away with it….
Such salons rely on “mugs from the region.” Ildar Avtopodbor talks in detail about this type of fraud:
Advance payment fraud.
This is the most “rotten” of all schemes! Car dealerships can only deal with such “black stuff” under the cover of law enforcement agencies.
If you didn’t see the deception at the stage of signing the contract, say goodbye to 100% prepayment or pay a significantly inflated price for the car. Their contracts were drawn up by competent lawyers and in court they will be formally right! Therefore, carefully read what you sign!
The main idea of a car dealership is to take a deposit from a person! (the deposit, unlike prepayment, is not refundable).
Usually it goes like this:
- the buyer is given a ride in his future new car.
- To celebrate, he signs the deposit agreement and pays it in the amount of 50-100 rubles. depending on the cost of the car and the arrogance of the interior. This is done supposedly so that they can start preparing documents. The deposit agreement will include the clause “The Depositor has the right to return the deposit if the full cost of the car is transferred to the Seller’s bank account.” Managers will tell you that this only applies to legal entities that pay by bank transfer and you will calm down!
- The deception itself lies in the final purchase and sale agreement - the full cost of the car will be indicated there, exactly as on the website, and on the price tag and in the deposit agreement, but the cost is indicated without a trade markup, which must be paid separately.
As a result, you either give a deposit or buy a car at a much higher price than from the officials.
These were the main deception schemes that I or my friends/relatives encountered.
Conclusion.
That's all for me today. I hope you now understand why cars at car dealerships are cheaper than those from an official dealer, and you will never fall for scammers.
If you know other methods of deception from “gray” car dealerships or want to share your story, write them in the comments, I will be happy to supplement the article.
Official or gray dealer: who is better to buy a car from?
About five years ago, there were chances to buy an honest new car from a gray dealer at a more attractive price than in a regular dealership. Then unofficials could receive cars directly from importers. Using cunning schemes, they purchased large quantities of cars at prices that were actually lower than those offered by official dealers. Under this scheme, businessmen could purchase cars supposedly for a taxi fleet, and then sell them to ordinary customers at a real discount and at the same time, as if honestly, make money. However, such loopholes have long been closed.
Today, gray dealers can only buy new cars from officials, that is, they have no relatively honest options left to sell cheaper than the market. Formally, a gray player can purchase cars at a discount, for example, a corporate one. However, the current realities are such that official dealers have a margin on the sale of new cars worth up to one million rubles of only 20,000 - 30,000 rubles, and they have nowhere to go when selling them externally, since competition in the market is very high and everyone needs survive. Therefore, unofficials are increasingly making money only by deceiving their clients.
The most popular deception schemes
Even without a specific “scam” scheme, when the client is left without a car and without his hard-earned money, gray dealers have enough moves to extract more money from the buyer.
The most basic scheme is when a person comes to buy a car at a very tempting price, but in reality it is not there. In this case, the main thing for the dealer is to lure the client into the showroom in order to somehow sell him another car, more expensive. Another common option is when, upon the buyer’s arrival, it turns out that the car is in another warehouse. However, in order to get it delivered, you need to pay a deposit (about 10% of the cost), which is non-refundable. As a result, this car is still delivered, but its final price tag is no longer so attractive. The client refuses it, but the deposit is not returned to him. And then, while the person is under stress, they begin to offer him other options that are beneficial to the car dealership.
Very often, gray dealers make a lot of money on loans. In words, they voice reasonable percentages, and when signing the papers, they quietly include a bunch of additional clauses in the contract. As a result, the rate increases significantly: from the starting 5-10% to 30-50% and even higher!
If by some miracle a person still buys a car cheaply from an unofficial dealer, then most likely it has serious mechanical or body problems. Or it fell off the car transporter, and the official dealer, having received insurance payments, sold it to the gray player, and he repaired it “on his knees.” Or the car discovered serious problems, for example with the engine, and it was easier for the dealer to sell it externally. In all such cases, the client who bought auto junk from an unofficial person will no longer find the answers; it will be very difficult to prove anything.
Another disadvantage may be the shortened period of the factory warranty for the car. The countdown of its period begins from the day when the official dealer sells a new car to the gray one. And the car can stand for six months waiting for its buyer, who instead of, for example, 3 years of warranty will have 2.5.
Who is better to buy a car from?
Today there is not the slightest sense in trying to look for benefits when buying a new car at the sites of gray dealers. Their entire business is geared towards taking money out of customers' pockets. As a result, the mythical low price will certainly exceed the level of the official dealer, and significantly.
Of course, officials are not always white and fluffy either. From time to time they try to sell additional services to the client, but this is always of a more civilized nature and there will certainly not be any outright fraudulent schemes. And if you estimate on your fingers all the advantages of buying from an official, then the last doubts should disappear. Firstly, officials often cooperate with banks, offering clients interesting loan programs. At the same time, no one will deceive you with loan rates.
Secondly, given the high competition in the market and, in general, the difficult situation for all dealers, they often make additional concessions. This is, for example, the summation of various discounts and offers that did not add up just a couple of years ago. In addition, many, even official, players are ready to bargain. If you find a common language with the manager, you can get a good discount. For example, if there is more than one dealer in your city for the brand you are interested in, then you can realistically knock down up to 200 thousand rubles from a car worth 1.5–2.0 million rubles.
In addition, any official dealer will offer you a test drive. Not all gray car dealerships offer such a service. The official client also receives a guarantee for additional equipment. If any malfunction arises because of it, the issue will be resolved free of charge.
Word from the expert
“The automobile business is low-margin. Its integral parts are a huge amount of costs, long payback periods, long-term loans. Today, for example, official dealers survive precisely due to after-sales service (this is their main source of income) and the developing trade-in market. And the founders of unofficial car dealerships are aimed at minimal costs and payback periods, as well as high margins. Considering that they have to buy cars from official dealers, they receive the necessary profitability from the buyers’ pockets. In this case, we are talking about increased loan rates and insurance fraud. Everything is designed to ultimately sell the car at a much higher price than the advertisement promises. There are no miracles! On the one hand, a gray dealer is not burdened with so many necessary costs and obligations to the manufacturer (for example, service, a spare parts warehouse, as well as a building and showroom that meet certain requirements). But at the same time, the unofficial car dealership does not have partnerships with insurance companies and banks to provide customers with favorable conditions. Speaking of the new car market, there is no real reason to use the services of gray dealers. You can only pay attention to them when selecting used cars. Only in this case can you really find more interesting offers than from official dealers.”
Why do “gray” dealers have lower car prices than official ones?
In the current economic conditions, when prices for goods and services are inexorably creeping up, and salaries leave much to be desired, Russians are tightening their belts. Our fellow citizens also save on cars that require updating from time to time. They are looking at the cheapest models, more affordable trim levels and “gray” dealers who promise the most favorable conditions.
Let's take, for example, KIA Rio - the best-selling foreign car in our country. Today, officials are ready to sell a sedan in the basic Classic configuration for 709,900 rubles, and taking into account trade In and other marketing tricks - for 656,900. But no matter how much you lower the price, you still can’t beat the “gray” dealers with their price of 529,900 rubles . And whose proposal looks more “tasty”? Who will the client go to who counts every penny?
Let’s try to figure out why “leftist” car dealerships give a discount of 127,000 rubles. As a rule, they receive cars in one of two ways: either they buy from officials, or they bring them from abroad themselves. Neither option, as you understand, does not imply savings. What then? Are the “grays” really selling cars at a loss?
Of course not: unofficial car dealerships make more money on clients than “white” ones. The thing is that there really are no discounts! There is a dirty divorce, a game of nerves, many, many lies, fraud, but no favorable conditions. There are many schemes under which such offices operate. But we will look at the two most popular ones - and one of them was “played out” in front of the correspondent of the AvtoVzglyad portal right before our eyes.
Why you can’t give your car for trade-in to official dealers
Why even cars under warranty should not be serviced by official dealers
Having had plenty of conversations with the consultants, you came to pick up your KIA Rio. Since you need to wait a couple of days for the car, they conclude an agreement with you, according to which you must make part of the payment - say, 50%. A few hours later, the price tag of your “Rio” grows by 200,000 rubles. Naturally, you refuse the purchase and ask for a refund, but that was not the case. The manager shows a paragraph in the agreement where it is stated that the price may change before the car is issued, and the advance payment is not refundable under any circumstances.
An alternative scenario is possible if you purchase a car with borrowed funds, taking out a loan at the same car dealership. The car is in stock, the price is the same - just a couple of signatures, and you are the happy owner of a brand new Rio. Reading the contract in a hurry, you skip the line that says that the loan is issued at 37% per annum... We took the seller’s word for it with his song about 12% - and actually paid for 2.5 cars.
...Free cheese only comes in a mousetrap. And in order not to find yourself in the role of this most unfortunate mouse, caught by a tasty bait, do not be fooled by “gray” dealers, no matter what price lists they lure you in with. Want to save money? Wait until the end of the year. In December-January, officials traditionally hold a seasonal sale, allowing you to buy a car at an impressive discount.
Why are car prices at official dealers higher than at unofficial showrooms?
Can prices from unofficial dealers be lower than from official ones? I'll tell you now.
photo source ad-cd.net
What does a reasonable person do when considering buying a new car? And how to do it right? When you have decided on the choice of a specific car model, you go to the manufacturer’s website, find a list of official dealers and then look at the conditions on the website of the dealer who is closer to you. There is almost no difference which dealer you buy from; the conditions are approximately the same.
But here you see advertisements that offer to buy a car much cheaper from those who are not on the list of official dealers. If you compare prices on these sites, it turns out that for different models the benefit can reach 30%. An extra few hundred will be superfluous.
I consulted with several people who work in car dealerships. Remember! In bold. Unofficial prices cannot be lower because they purchase new cars from dealers. Dealers work directly with the manufacturer.
All these advertisements are a deception, a scam, a bait.
The main thing is to lure you into the salon and start hilling. As is the case with pick-up artists, the main thing for them is to start listening and present their objections and arguments. That’s it, girl, if you didn’t send him right away, he has a chance and he will keep you busy for a long time (this word is used in the Tula region, I like it, for the sake of its use the post was conceived). Keep it up until you say hello or agree. The pleasure of communicating with professionals in pickup and sales is not for everyone. Some people like to play with them. But most lose to professionals.
There are isolated cases when the price actually turns out to be lower than that of the officials, but then you can be sure that there is something wrong with the car.
Or the dealership simply decided to pay you extra out of its own pocket to buy a car. It’s just that you are such a nice person, they will be happy to give money to such a nice person)
Oh, I almost forgot! There is a startup that has collected all offers from official dealers on one website. Only from official ones. They also sometimes have discounts. The service aggregates offers from dealers, comparing prices for the same car. You can book a car directly on the website from an official dealer at the exact discounted price .
So that you don’t think that this is an advertisement, I will place a link to the aggregator on one of my experimental half-abandoned sites. It’s unlikely that anyone in their right mind would agree to pay for such advertising)
How dealers cheat with prices for new cars
Dealers were checked for honesty especially for RG by colleagues from the automotive aggregator site Autospot.ru. The conditions were as simple as the actions of a buyer who tried to find the car he needed via the Internet. I opened a search site, typed in a phrase like “buy such and such a car” - and you could flip through the pages for two days, selecting offer after offer. Yes, you can have three, but why such difficulties if even an insensitive robot immediately suggests the most interesting options. And it’s even more difficult for a simple consumer to fight off all sorts of “barkers” with a substantial discount and special prices.
However, in order not to get hooked by greedy sellers, we decided to limit our experiment to communication only with official dealers of car companies, who, logically, should adhere to the official price lists found on, again, completely official brand websites. And we tried to purchase three cars from among the bestsellers on the Russian market - the Kia Rio sedan, the Nissan Qashqai crossover and the Renault Duster SUV. And definitely - at the most affordable price.
“We go to the website of the official Kia dealer,” says our experimenter, editor of the Autospot project Kira Kaddaha, about the first attempt. — We open the first attractive promotion we come across: “Special prices and gifts when purchasing a Kia Rio.” We are promised a bonus of up to 100,000 rubles. During a telephone conversation with an employee, it turns out that there is a basic version available for 513,900. Taking into account all the discounts, it can be purchased for 474,000 rubles. Car available! You just need to come and pick her up. We don't believe our ears. How is this possible? Firstly, basic versions are almost never available. Usually they have to wait 5-6 months. Secondly, the dealer offers the car even lower than the price stated by the manufacturer - the same 513,900. We suspect that not everything is in order here. But we come to the showroom and ask for a crystal-white Kia Rio for 474,000 rubles. However, we are informed that, unfortunately, this model has already been reserved and an advance payment has been made for it. Which, in fact, was what needed to be proven. But we were convincingly asked to consider another version at a bargain price, which was sold for 671,900 rubles.
We’re trying to choose a budget SUV,” continues Kira Kaddaha. — We are opening the official website of the Renault representative office. We are offered a Renault Duster in the basic configuration (without air conditioning and radio) for 579,000. Next, on the same website, we select a dealer who sells the car for 492,637 rubles. We call and find out about the conditions. The manager claims that the model is in stock. In white. We ask: “Can I come and pick up the car right now with cash?” The seller responds approvingly, but already at the showroom it turns out that this offer can only be taken advantage of if you buy a car on credit, pay half the cost, and in addition, CASCO must be added. You also need to definitely hand over the car to Trade-in, and specifically Renault. Yes, and the required Duster is available, “unfortunately, it is no longer available.” You need to wait at least two months, which, we suspect, will take a lot longer. However, an “empty” SUV is available for cash for 630,000 rubles. It will also have to wait, but from two weeks. “If you drive a lot, then it’s better to go with a Duster with a diesel engine,” the manager said. “Get all-wheel drive and 109 horses, but you’ll have to pay 980,000 rubles”...
Next, our “buyers” decided to ask the price of the “Japanese”.
— First, we look at the Nissan.ru website, where the company asks 969,000 rubles for a stylish crossover in the minimum configuration. But for the official dealer, judging by the flashy advertising, it is enough to pay 939,000. For the hundredth time we are faced with the fact that the official is simply bluffing. In fact, it turns out that there is an empty Qashqai in stock, but it is sold for 1,056,000 rubles. At the same time, the brand manager of another official dealer showed us his cards, telling us that they do not sell crossovers for less than 1,238,000 rubles. In other words, there is no way to meet one million rubles, no matter what the advertising claims,” states Kira Kaddakha.
In general, to summarize, our experimenters would have to overpay at best 87 thousand for a Japanese crossover, almost 147 thousand for a Duster, and the Rio would cost even more and as much as 197 thousand more than the minimum cost.
— Every buyer, before purchasing a car, hopes to take advantage of the most advantageous offer. But the benefits are benefits, and the favorite advertising formulation “Price from 999”, in our opinion, should correspond to reality. That is, if the minimum price is from 499,999, then this is the amount I will collect and, having accumulated, I will come to the salon with it,” notes Dmitry Rybalchenko, marketing director of the Autospot.ru service. - But we were convinced of the opposite. On the website of official dealers in the promotions section there are headlines: “Price collapse!”, “Special offer valid only today!”, “When buying a car, you get a benefit of up to 100,000 rubles.” And even after talking on the phone with a sales manager, you will be convinced that the bonus supposedly applies to the model of the desired configuration. But as soon as you come to the car dealership, it turns out that the special offer is valid for a car only in the maximum configuration or no longer works at all.
According to Dmitry Rybalchenko, it would seem that when contacting an official dealer there should be no questions about prices, since the manufacturer dictates rules that sellers are obliged to strictly observe.
“But, according to our observations, almost the opposite is happening. “Officials” do not disdain old methods, when over the phone the manager reports a price lower than it actually is, and when the buyer arrives, they explain to him that he did not understand something and state the real price. This experiment, of course, does not claim to be the absolute truth, but the buyer must be deprived of illusions and concentrated. Dealers need to lure buyers into showrooms, “up-sell” options, loans, insurance, and so on. So, when you’re already ready to head to the salon, prepare another two hundred thousand just in case. Or check specialized services on the Internet,” states Dmitry Rybalchenko.
Of course, RG turned to automakers for comments. In our understanding, they are more interested than others in ensuring that the client not only leaves the company showroom with a new car, but is also absolutely satisfied with this fact. However, in all cases, representatives of car companies assured that dealers have the right to change the prices indicated in the price lists.
“As an independent legal entity responsible for the sale of goods, the dealer independently sets the final cost of the car when concluding a retail purchase and sale agreement with the client, and the prices indicated on the Renault Russia website are recommended,” the representative office of the French company told us.
They explained that the dealership may have cars of different configurations, including those with additional equipment. The client has the right to refuse to purchase such a car and place an order for a car with a different configuration.
“The main thing is that the final cost must be agreed upon by the dealer and the client before signing the purchase and sale agreement,” noted Renault Russia. “But if the client does not agree with the actions of the dealer, he can contact the hotline.” Renault is committed to doing everything possible to meet customer needs, which is why we emphasize to dealers the need to strictly comply with the law.
— Dealers receive recommended prices from the manufacturer. This means that we cannot tell the dealer what price to give to the client,” assured Roman Skolsky, director of public relations at the Nissan representative office. “However, in most cases, dealers adhere to these prices. Slight variations are possible and are completely legal. We monitor the situation on an ongoing basis by calling salons. If controversial situations arise or a serious increase in price occurs, we deal with the dealer on each specific case.
At the same time, the company recommended that customers be more careful when studying price lists and pay attention to the so-called disclaimers (footnotes with an asterisk), clarifying the conditions under which the price may be lower. “If you see a really “delicious” offer, it does not mean that it is a hoax. This price usually depends on several components being met - for example, participation in Trade-in and recycling programs,” explained Roman Skolsky. We are talking about special offers
“We, as an importer and distributor, do not have direct relationships with customers,” noted the press service of KIA Motors Rus. — We supply cars and provide marketing support. Like other distributors, we determine recommended retail prices for our lineup. They are reflected in the price lists that customers can see, for example, on the official website kia.ru. In this case, the retail price of the car is determined by the dealer taking into account the configuration chosen by the client, the cost of additional equipment on the car ordered by the client or the car in stock, as well as taking into account special offers currently in effect. The final retail price is fixed in the purchase and sale agreement between the dealer and the client.
It is curious that the vice-president of ROAD (Association of Russian Automobile Dealers) Oleg Moseev has a completely different opinion regarding the extent to which dealers can “play” with the prices they recommend.
“Any facts of dishonest work in our field cause me both surprise and disappointment. Firstly, the dealership business is quite heavily regulated by manufacturers, and secondly, companies have long learned to work in the conditions that exist and according to the rules that are established in the car market. Dealer should not exceed recommended prices. Yes, we may not give the buyer a discount or, on the contrary, for some financial reasons we may sell the car at a loss, but we have no right to increase the margin,” said the specialist. — All manufacturers have bonus systems that provide a checklist for meeting standards. Violations of pricing are considered gross violations, which means that the dealer who committed them may be left without a bonus. But since we now receive more than half of the margin on cars in the form of bonuses, our business cannot exist without them - we are so close to bankruptcy.
It is clear that the task of every dealer is to sell the car at a higher price,” agreed Oleg Moseev. - But, of course, not due to increased markups, but thanks to completely legal and ethical marketing techniques. Of course, the client is convinced that he needs a higher level of equipment or some additional equipment. But this is done directly. And I even admit situations when they discuss with you over the phone the prices of the standard equipment of a running car, while they may be available with additional equipment. But then the dealer must honestly and openly tell the client that here is a car, its retail price is such and such, but it is sold, say, with crankcase protection, mud flaps, and floor mats. The client has the opportunity to take such a machine, refuse the purchase, or order the desired model without additional equipment. But, naturally, when you and the manager discussed a specific car with a specific configuration over the phone, and then at the dealership they tell you that the car has been sold, but there is another, more expensive one, this is unprofessionalism. This is what resellers do. And if in reality this happens at official dealers, I can only apologize for my colleagues who allow themselves to work like this.
Oleg Moseev advised consumers who are faced with the fact that recommended prices are exceeded to immediately contact the senior salesperson of the salon, the head of the sales department or the director of the dealership center.
— You need to explain the situation and name the manager with whom you had a chance to talk on the phone. I am sure that in most cases this conflict will end, because the management of the salons is now fighting for customer loyalty and no normal dealer needs such stories. Another option - and it is even more correct - is to turn around and leave, because unscrupulous sellers must be punished by the fact that they will be left without a client and his money. And, of course, a call to the manufacturer’s hotline also quickly resolves the issue,” the vice-president of ROAD is convinced.
