How to beautifully write an advertisement for the sale of a car

How to describe a car in a sales ad

When planning to sell a car ourselves, we understand that the product needs to be presented in a favorable light. If you have no experience in sales and advertising, you should look for a good example of a description of a car for sale. You can take the one you like as a sample. A well-written ad is already half the battle. After all, the first impression of a potential buyer depends on how it is written.

How to sell a car yourself

You can sell your own car yourself or through intermediaries. This is a common product that can be offered to both legal entities and individuals. There are several implementation options:

• by acquaintance;
• at a car market;
• to banks, insurance companies, dealers, through auctions, by Trade-in and so on;
• via the Internet by placing an advertisement for sale on specialized resources.

In any case, the product must be shown face to face. Before selling, it is worth conducting pre-sale preparations and properly evaluating the car. Then find a buyer, agree on a price and draw up a contract. On paper everything looks simple, but in practice the process does not go so smoothly - there are many risks and questions.

When you can’t do without a description when selling

The buyer's acquaintance with the product offered for sale begins with reading the advertisement. If your friends or the market don’t need it, then you can’t do without it when selling remotely. We are talking about selling through:

Ideally, you should use all advertising opportunities. You can also advertise through your local television and/or radio channel.

Through print media

The service of placing an advertisement in a newspaper or magazine is usually paid. If there are free options, there is a time limit on the pages. The cost of an ad is determined by the number of characters. In other words, the specificity of the description is as follows: brevity with maximum information content, or the quintessence of a description of qualities and advantages combined with simplicity of formulation.

There should be as many advertisements as possible to reach the maximum part of the readership. Despite the fact that we have begun to read less in recent years, older generation car enthusiasts have not yet forgotten how to do this.

Through the Internet

The Internet provides convenient tools for selling goods. In addition, the whole of Russia will be able to see and appreciate your car. Bulletin boards and car sales sites treat sellers more humanely. There are a lot of resources, and self-promotion is free almost everywhere. In this case, there is no need to save on words and emotions.

How to write an ad correctly

Our ad is nothing more than advertising text (and advertising is the engine of trade, and so on). The more professional he is, the greater the chances of a successful sale. This is the business card of the car, by which the buyer will evaluate whether he should spend his precious time on your offer. And if the ad attracts attention, half the battle is done.

Is a correctly written description important for selling?

It is clear that few of us are taught how to promote a product according to all the rules. But it’s good if the presentation in the ad looks at least a little like advertising. The text must solve two problems:

Without this, you won’t be able to sell your car quickly, and most importantly, profitably. Success is directly related to the content and how the ad is presented. The selection of photographs and the correct choice of price play far from a secondary role.

Take a sociological survey!

What to pay attention to

The description should be honest and accurate, but not too long and especially abstruse. The goal is to generate interest. On the Internet you can find standard forms that allow you to “blind” something similar. But this option is for those who are in a hurry. For us, a non-standard approach and correct formulation are valuable. The ad structure should include two parts:

• Text (actually, description).
• A set of photographs.

It is enough for the text to reveal all the features of the product as fully and truthfully as possible. And not only positive ones. We propose the following ad structure:

1. Basic information: make and model, year of manufacture, mileage, color, engine size and power, gearbox type, condition (ideal, good, satisfactory, repair required - in fact).
2. Equipment. All capabilities of the machine and its standard systems should be advertised. The list should be in the documentation for the car from the showroom. You can take it from the website where the model is advertised and combine the information into blocks (“Safety”, “Comfort”, “Navigation” and so on).
3. Additional equipment. It is necessary to describe all options, factory and installed by the owners. The presence of an alarm system, a recorder, a rear view camera, multimedia, winter tires, floor mats, and so on will increase the chances of success.
4. General information. Share with the reader where the car was purchased, how many owners it had, how, at what time of year and where it was operated, maintained and stored, and whether it failed.
5. Cost and seller’s contacts (phone number, email, messenger, convenient time for contact and name). It's better to have a separate phone number.

The ad text should display everything that might interest a potential buyer. You can indicate the consumption, of course, the real one. It is worth honestly showing defects that cannot be hidden. Write a true story about how you love and care for your car and why, unfortunately, you decided to part with it.

The presence of a service book, information about recently performed maintenance, replaced parts and units (especially branded ones) will form in the buyer a respectful attitude towards the seller and the car. Don't be shy about the possibility of bargaining. Just do it beautifully - so that the reader does not think badly of the car and starts bargaining prematurely. For example, “bargaining near the hood” or “during inspection.”

It is important to note your readiness to undergo any test.

Make sure you speak correctly and do not use slang. The buyer should feel on an equal footing with you and be sure that they are purchasing a unique product.

How to photograph a car

You need to try to photograph the car beautifully. As they say, you meet someone by their clothes. You don’t need too many photographs – two dozen is enough. But they must be of high quality and from all angles.

Problem areas must be photographed.

Don't try to disguise something with a crooked angle. This will save time – both yours and the buyer’s. Photographs should only be taken during daylight hours. The car must be “shod” for the season, otherwise questions will arise.

Now about how to properly photograph a car for sale. We recommend:

1. Wash and polish your subject.
2. Remove everything unnecessary from the interior and trunk and restore order there.
3. Choose a background - a beautiful landscape, a house, a street or a supermarket.
4. Take a few shots:
   • from the front, full face, from each front corner, including the side;
   • from the rear, including with the trunk open (don’t forget a photo of the insides);
   • in profile on each side;
   • interior from the rear seat, steering wheel, gear knob;
   • instrument panel with odometer and multimedia center capture;
   • engine compartment;
   • wheels (demonstrate the condition of the wheels and tires).

Registration plates should not be covered. This is usually what resellers do or when the car is damaged.

Examples of correct ads

Of course, we won’t write an advertisement for you, but we will present a good example of text:

1. Honda Accord VIII for sale. Color white, year of manufacture 2013, mileage 50,000 km, 2.4 engine (power 201 hp), automatic transmission (hydraulic converter), perfect condition (smell of a new car in the cabin, the car was not involved in an accident).
2. Equipment: Types, full power accessories, dual-zone climate control, rain/light sensors with auto mode, VSA stabilization system, combined seat trim (leather/Alcantara), aluminum pedals.
3. Additionally, Michelin X-Ice North winter tires and branded alloy wheels 224/45 R18 were purchased. A StarLine satellite alarm system with glass closer and a FineVu CR-2000S video recorder (South Korea) were installed. They work just great!
4. The first and only owner since the date of purchase from Aoyama Motors. My wife drove to work and back, and in winter the car was parked in the garage. Maintenance only from an official dealer and on time, no savings were made on consumables. Service book with marks available.
5. Price 800 thousand rubles, negotiable upon inspection. Phone 8 915-xxx-xx-xx.

For a newspaper you can simplify:

“I am selling a Honda Accord 2.4 AT Types VIII, 2011, white. Mileage 50,000 km. Perfect condition. The set is complete. The car was purchased and serviced from an official dealer, there is a service book. In addition - a set of Michelin 224/45 R18 winter tires. Price 800,000 rubles, bargaining is appropriate. Phone 8 915-xxx-xx-xx.”

In principle, the second ad is not so tempting because it is shorter. But it still attracts attention with its frankness.

How important is the correct assessment of a car?

The purpose of the sale is always to obtain financial gain. But there are a lot of cars on the market, and it’s difficult to compete with other offers. Inflating the cost will lead to a long sale or even put it in question. And too low a price will scare off a distrustful buyer. Optimal is the average on the market or slightly lower.

What do they do in supermarkets? The price tags indicate a ruble less than that of competitors, but visually the buyer perceives the price as more attractive. For example, instead of 800 thousand, you could indicate 799 thousand rubles.

Conclusion

We've covered everything you need to write an ad correctly. Just keep in mind that this is not a dogma; there is no need to copy our examples onto tracing paper. Just use your imagination based on what you read - and everything will work out.

How to correctly create an attractive advertisement for the sale of a car: Video

Specialist in lending to individuals and small and medium-sized businesses. Experience in the banking sector - more than 15 years.

Anyone who has worked in trade or is involved with SEO or SMM knows perfectly well that even the order of words can affect the demand for a car. Not to mention the fact that there are a million nuances that should be taken into account when creating an ad.

In the ad, you must write exactly what condition the car is in, and you must take photos.

This very good idea
will come in handy

How to write an advertisement for the sale of a car

Let's consider the issue of correctly wording information about a used car.
Every car enthusiast sooner or later thinks about selling his car. However, in order to sell a vehicle quickly, you need to know how to write an advertisement for the sale of a car. This issue should be approached competently and responsibly.

Publication

First you need to decide how the ad will be placed:

• printed publications. This can include magazines, newspapers (local media, or popular publications). One of the conditions for placement is payment for publication;
• Internet. The possibilities for publishing information about a car are extremely wide. As a rule, there is no fee for placement. High publicity can be achieved through the use of popular auto portals: auto.ru, drom.ru, automail.ru, autonews.ru and so on.

The best option is a combination: a short text selling a car can be published in a newspaper, and a detailed text can be published on the Internet (publication on several large resources, including regional ones, is desirable).

Formulation

The second step will be to formulate an advertisement for the sale of a car. The text must be composed in detail, but without excessive asceticism. What is recommended to write:

• technical characteristics (make and model of the car, engine size, type of gearbox/transmission, dynamic data (optional), changes in the design of the car (if any) and so on;
• condition and significant details of the car’s operation. This includes information about the condition of the body, internal combustion engine, and chassis. You can also write the dates and place where (official/unofficial representation) the maintenance was carried out, the presence/absence of a service book;
• color. A seemingly insignificant car parameter can play a decisive role in the sale of a car. If the car has a combined interior color scheme, then the advertisement should also talk about this. This is due to personal preferences, in addition, light interior decoration (for example) over time becomes demanding in terms of care.;
• complete set. Equipment plays an important role and largely determines the cost of the car. The buyer will pay attention to the presence/absence of: electrical accessories, multimedia system, active systems (exchange rate control, ABS, brake force distribution system, etc.) and passive safety systems (number of airbags and their location);
• number of hosts.
  Such data is indicated in the PTS (vehicle passport); By the way: a note in the title “3 or more owners” can reduce interest in a car (especially with low mileage/new year of manufacture). This is due to resellers and shady schemes for the resale of any car. This does not mean that the advertisement should not contain the number of former owners. Simply, if the car is relatively new, it is necessary to make an allowance for the presence of all the necessary documents (the same service book, the original PTS) in order to avoid ambiguous situations;
• year of production/mileage, etc. The date of manufacture and mileage of the car must be present. When selling a car, you can additionally indicate the presence of winter tires, the installation of any non-standard devices and devices (autonomous heater, navigation, parking sensors, additional sensors, etc.). You must specify the region/city to make it easier for buyers to find you.
• price, as well as the possibility of bargaining;
• seller's contact information (name, phone number).

Content

The text of an advertisement for the sale of a car should display only what interests a potential buyer.
In other words, there is no point in writing about a Christmas tree on the windshield or mud flaps (as an example) - this is unnecessary information that does not carry any semantic load. Exceptions include components designed to affect the performance characteristics of the vehicle. It is advisable to make an advertisement taking into account the presence of defects of the car, if any (chips, dents, cracks, corrosion, malfunction of the internal combustion engine/gearbox, and so on).
During the sale, three conditional states of the car can be distinguished:

• excellent/ideal. The car body and systems are in their original condition, replacement/repair is not required;
• satisfactory. There are defects (significant/minor), something needs to be replaced;
• faulty. The car is not running due to an accident/breakdown of an important component.

For a full ad, images of the car being sold are required.
The car itself must be prepared for the photo shoot (washing the body/interior). It is recommended to take photographs of high quality/resolution. Processing the resulting images in graphic editors is undesirable. What angles are best to take pictures from?

1. Profile;
2. Full face;
3. Stern;
4. Interior (dashboard with visible mileage, general background, remarkable details);
5. Luggage compartment.

It is important to understand that no competent advertisement for the sale of a car is complete without photographs.

A sample advertisement for the sale of a car is as follows:
Honda Accord VIII for sale
Color: black;
Year of release: 2009;
Mileage: 78,000 km;
Condition: satisfactory (the left front fender was repainted due to an accident, there are paint scratches on the rear bumper, a crack on the windshield);
Engine: 2.4 (power 201 hp);
Gearbox – six-speed, manual;
Equipment: TypeS (full power accessories, dual-zone climate control, rain/light sensors with auto mode, VSA stabilization system, combined seat trim (leather/Alcantara), aluminum pedals).

1. Number of owners according to PTS: 2 (I’m second);
2. Maintenance every 15 thousand at an official Aoyama Motors dealer, there is a service book with coupons;
3. additionally purchased: Michelin X-Ice North winter tires, wheels for it - size 224/45 R18
   Price: 750,000 rubles, negotiable upon inspection. Phone 8 915-xxx-xx-xx, Valera.

The sample for the newspaper looks like this:
Selling Honda Accord 2.4 MT TypeS VIII, 2009, color – black. Mileage 78,000 km. The condition is satisfactory (there are some minor defects in the body). The car was serviced by an official dealer, there is a service book. There is a set of Michelin winter tires 224/45 R18. Price 750,000 rubles, negotiable. Phone 8 915-xxx-xx-xx, Valera.

How to beautifully write an advertisement for the sale of a car

You have decided to sell the car yourself, without intermediaries, car dealerships and resellers. It is clear that now we need to place an advertisement for sale on the Internet, on car portals. Come in and post it on avito.ru, drom.ru, am.ru, atotorg.info. How to create an ad that will attract buyers to you?

There are a lot of offers for selling cars, the buyer searches and chooses from this huge number. First of all, he sees a photo of the car, the model, of course, the year of manufacture and the price. He spends about 30 seconds watching. During this time, you need to “catch him”, attract his attention so that he clicks on your ad. People most likely won’t notice ads without photos.

So, it is very important to take a good photo of the car.

How to take an attractive photo for an ad?

Before taking a photo of the car, wash it, clean the interior, and remove unnecessary things. The car should make an emotional impression as if it were new (i.e. clean without unnecessary foreign things).

It is better to take photos in street daylight.

When taking photos, select high resolution, and when posting, reduce it to 1024x768. This way the photos will be of high quality.

There should be no other cars or objects in the photo that distract attention. It is advisable to choose a pleasant background (embankment, beautiful building), or at least a neutral one (parking lot, courtyard).

Take photos from all sides: front and rear, side, interior (front and rear seats), instrument panel.

The more photos, the better. Then choose the ones that work best.

If you offer the buyer additional options, demonstrate them in photos too.

For posting, select clear, high-quality photos in which your car looks most advantageous and attractive. 6-8 pieces are enough, although different sites allow different numbers of photos in an ad.

If you already have photos of the car, but they show that the season is different (it’s summer now, but the photos were taken in winter or autumn), do not post them. This creates the feeling that you have been selling your car for a long time and cannot sell it - which means no one needs your vehicle. This will scare away potential buyers.

When posting an ad, select the best photo as the main one (it will be seen first). You understand, this determines whether the buyer will read your ad further or not.

To make a photo stand out, you can photoshop the actual image, make a frame, enhance the colors, but don’t overdo it.

Some sellers draw attention to their cars in very original ways.

What to write in an ad?

First of all, write correctly (mistakes cause mistrust) and in reality, so that the buyer will not be disappointed during inspection.

When describing, focus on the advantages of your car, write about them first. The buyer needs to be helped to make a choice in favor of your offer, which means immediately show him the advantages of buying your car. Think about why your car is better than other similar ones, and write about it.

Buyers love “bonuses”, for example, a set of tires as a gift, additional equipment. If you are ready to reissue your insurance to the new owner, or give him an inspection ticket, indicate these advantages. This means no additional expenses for the buyer, and inclines his choice in your favor.

At the same time, do not over-praise the car if there are real flaws and the buyer sees them during inspection. You can also write about defects in a positive way. This way you will avoid wasting time and offending buyers during the meeting. If a buyer comes to look at your car with its shortcomings, then he is interested in it.

Don't write too much information in your ad - people don't like it when it's too much, and won't spend much time studying your ad.

We advise you not to write the entire ad text in large font, as this will stress the reader psychologically.

Example of attractive ad text:

“The car is in good condition, el. windows, computer, Pioneer music, clean interior, never smoked, alarm with Starline A91 auto start, a good option for a novice driver, in general, everything you need to drive for a reasonable price. Inspection. I am the owner, not a dealer or reseller.”

Also pay attention to the following points.

Instead of the year of manufacture (year of manufacture), you can indicate the year of operation (year of operation). Accordingly, the car looks fresher in the eyes of the buyer. This trick is used by professional car dealers.

There is no point in writing the phrase “Please do not disturb resellers,” because they will call you anyway and you are unlikely to distinguish them from an ordinary buyer. And if they take your car at a normal price, why not sell it to them?

Some people write about the advantages of their car, “Got in and drove off,” but this phrase is already so boring that they don’t pay attention to it.

About bargaining. If you do not want to bargain categorically, write. If bargaining is possible, it is optimal to write “bargaining upon inspection.”

If you have decided where you will show the car, indicate this place. It will be easier for the buyer to find his way around right away.

Write your name and how to contact you (preferably several communication channels: telephone, mail). The person who reads the ad should immediately be able to contact you, otherwise he will go to another seller.

Once you've finished your description, review and re-read your ad, trying to be objective. Do you have a desire to buy such a car?

How to create a good car advert

For 15 years, av.by has been helping to sell and buy cars. During this time, hundreds of thousands of cars were sold through our website. Based on many years of experience working with classified ads, we have compiled this list of recommendations on how to sell your car faster and more profitably, simply by listing your listing correctly.

Fill in all ad parameters correctly

It is extremely important to ensure that all required fields in your ad are correct. Our visitors very actively use selection filters that operate on these parameters. If, due to haste or inattention, you incorrectly indicate one of the characteristics of the car, your ad will simply not be found. Pay special attention to such parameters as body type, engine size, fuel type and gearbox type. It is under these conditions that people most often look for a car.

Therefore, before publishing an ad, check whether you have specified all the parameters in it correctly.

Write good text for your ad

Ad text and photographs are the only source of information about your car at the first stage. Based on the ad text, the potential buyer decides whether to trust you or not. Therefore, try to write an honest and complete description of your vehicle. Imagine that you are now viewing an ad as a buyer. What would interest you first? Try to formulate your questions to the seller of this equipment and then, as a seller, try to answer them honestly.

Don't know what to write? No problem, we have compiled for you a small list of the most popular questions about the car for sale:

• Who is the real owner of the car?
• Where and when was it purchased?
• How many owners has the car had?
• Does the car have any damage known to you? If yes, then it’s better to write about them right away. Believe me, it’s not so scary to immediately say that you have a painted wing than to lose a potential buyer when showing the car, who identified this feature and doubted your integrity.
• Are there any problems with the operation of any vehicle systems?
• Was there any repairs, when and what was changed?
• How and where was the car serviced, and are there supporting documents?
• Does it have any additional equipment installed?
• What tires are on the car and in what condition, and is an additional set included?
• What is the average fuel consumption under different driving modes?
• When was the last time scheduled maintenance was performed and what changed?
• Describe your experience using this model. Its advantages and perhaps its disadvantages. Buyers are very interested in reading about this.
• Do you need to carry out any repair work on your car in the near future?

And one last piece of advice: read other people’s ads and imagine yourself as a buyer. Which ad writer do you trust more?

Take good photos

A good ad should have a lot of photos, they should be of high quality and they should be photos of your car.

We carefully review all advertisements and do not publish those in which there are other people's watermarks in the photo, advertising or photographs that clearly do not belong to the author of the advertisement.

There are never too many photos

On av.by, you can add up to 30 photos to an advertisement for the sale of vehicles. What is there to photograph there, you ask. Let's count together.

Mandatory photos, you can’t do without them:

• right view,
• left view,
• front view,
• back view,
• general view of the engine compartment,
• general view of the luggage compartment, if any.

• instrument panel with the engine running,
• general view of the driver's seat,
• general view of the front passenger seat,
• general view of the rear seats.

Not required, but highly recommended:

• If the salon assumes the possibility of transformations, then showing options for these transformations in photographs will not be superfluous.
• Storage boxes, glove compartments, and niches are also worth photographing.
• If any additional equipment is installed, it must be shown in the photo.
• If there is minor damage to the car, it is good practice to photograph them and warn the buyer in advance. This applies to both the exterior and the interior.
• It is also worth focusing on the features of this particular machine. For example, in some places there is a very interesting control system for the on-board computer or navigation, and in others there are original chrome wheels or the perfect condition of the leather in the cabin. Just show off your product in all its glory.

How to properly photograph a car for sale?

First of all, wash your car and tidy up the interior if it is not cleaned. Remove all “decorations” and manifestations of your individuality from the salon, be it a St. George’s ribbon or the “Sex is Our Job” fragrance. If you are determined to sell your car, then you should also get rid of extraneous stickers on the car.

Do not try to photograph a car in low light in the evening on the street or somewhere in a dark parking lot. Apart from the fact that the car has headlights and they work, a potential buyer will not learn anything from these photos.

If you are photographing in sunny weather, wait until the sun goes behind a cloud. With diffused light, there will be less unpleasant glare on the car.

When photographing in winter, it is not advisable to take photographs against the backdrop of roadsides, parking lots and other places with dirty snow. It's better to find a neat, clean place somewhere in nature or with a good background.

If possible, try not to include other cars in the frame. Taking photos of your car in a crowded parking lot is not a good idea.

There is no need to look for semi-professional equipment for filming; photos from a more or less modern phone are enough. Ask your friends to take pictures if you can’t do it yourself.

Do not take vertical “full-length” photographs: apart from irritation when viewing, they will not cause anything.

And the most important thing. Choose the best photo of your car and use it as the title photo of your ad. After all, users will see it first!

Update the photos in your ad periodically

If no one buys a car for a long time, take another series of photos in a different place and in a different environment. This should be done so that buyers who have already seen your ad will pay attention to it again. Almost certainly, someone is already considering your car as an option for purchase, but for some reason does not come to look at it. Help him decide to buy - remind him about your car. This should work!

Make a short video with an overview of your car

Of course, you don't have to make a video for your announcement. But if you have a camera phone and some time, shooting video can greatly help you make a sale. Shooting a short video of a couple of minutes does not require any special knowledge or skills, because its main goal is to answer those questions that cannot be answered with text and photographs alone.

What not to remove:

• It’s probably not worth walking around cars silently with a camera in your hands. Such a video will not convey any important or interesting information to your potential buyer.
• Just like silent driving.
• There's no point in making a video with absolutely great music to show how effectively your car drives from one end of the parking lot to the other, or how quickly it can drive through a beautiful stretch of road.

What to shoot:

• Film how the car starts and how the engine operates. This can be done on a warmed up or unheated engine.
• Interior design and demonstration of the functionality of all electrical systems. Show that everything works properly and is in good condition.
• Show defects, if any. By disclosing a few scratches right away, you will build trust with the buyer.
• Try not to be silent while taking pictures of the car. You definitely have something to tell about him. Tell us how long you've owned it, what you like about it and what you don't like. It’s okay if all this is already in the ad text.
• Don't make the video too short or, conversely, long. A duration of 3-5 minutes would be ideal.
• If you have a fairly rare car, then remove literally everything: how the seats fold, how the trunk opens, the gas tank hatch, glove compartments, boxes, etc. Right down to how the mirrors fold and whether there is a cigarette lighter in the trunk. This will be a very useful video for the buyer.

Remember that the meaning of the video is more important than its beauty and your video is not for the “TOP 10 car videos of the world” competition. It is designed to answer the buyer’s only question: is it worth buying your car or not?

What price should I include in the ad?

Your car is worth exactly what you are willing to pay for it.

If there are many sellers in the car market, but few buyers, the price will decrease. If there are many buyers, but few sellers, the price will rise. This principle regulates the price of any product.

Of course, you want to sell your car quickly and dearly. Some people may succeed, but rarely and with great luck. Therefore, you should not hope that you will be able to sell your car at exorbitant prices. But it’s worth trying to at least not sell it cheaper than they can buy it.

How to find out how much your car is worth now?

The most important advice is to keep an eye on your competitors.

As in any market, each offer has its competitors. Together with you, a huge number of people can sell the same car of the same year. And together with you they will fight for customers’ wallets. You and your car need to win this fight.

On your ad page, along with your statistics, we show a list of your main competitors (if any).

Competitive ads are ads for cars that are the same make and model as yours, the same age, plus a year older or younger. Price also matters: offers that are more than 15% more expensive or cheaper than yours are not included in the list of competitors.

We show them so you can see how your ad stacks up against others. With this information, you can adjust the price of your ad to make it more attractive. You'll see how competitors design their ads and who will end up selling their car first.

Our users can also see statistics on competitors’ ads for 30 days. This helps you understand how changing a particular parameter in an ad affects its popularity.

We hope you can use the information provided correctly and sell your car profitably.

How to write an effective ad

The sales announcement is the calling card of your car. The better you compose it, the faster it will find its new owner. How to avoid mistakes and create an effective ad?

The success of selling a car directly depends on how the ad is written and what is stated in it. Attracting attention is influenced by the price of the offer and how the car looks - its photographs. But information about the car and its presentation also matter.

When composing the ad text, remember that the most correct approach to its preparation is an honest and detailed description of the car. Many sites offer standard forms to fill out, some more detailed, some less. On am.ru, for example, there is a very detailed form that allows you to create a complete description of the car. But it is standard for everyone, but the comment field is filled out individually, has a more emotional connotation and creates an image of the car and its owner.

When filling out the description, tell us where and when the car was purchased, indicate after-sales modifications and tuning. You should indicate the real condition of the car, without getting carried away with drama, but at the same time emphasizing its advantages. Tell a true story about how long you have had the car, how you love it, take care of it, and why you are selling it. Any buyer will be happy to receive a well-maintained car, and this will work to your advantage.

Provide a complete list of car options. Moreover, you should not limit yourself to the name of the configuration or package, so that the buyer does not have to search for their contents on the Internet. It is better to list all the systems and capabilities that the car has, combining them into the blocks “safety”, “comfort”, “navigation”, etc.

The advertisement should indicate the availability of a service book (if there is one, of course), the timeliness and regularity of maintenance, as well as recently replaced parts and components, which will indicate your care for the car and its working condition. Buyers also value cars whose owners, when servicing and repairing, give preference to original parts rather than cheap analogues. It’s also better not to remain silent about this.

It would not be amiss to indicate in the ad the possibility of bargaining, which by definition should exist in order to attract buyers. But in order to avoid a price reduction during preliminary phone calls, indicate that reasoned bargaining is possible under the hood of the car, that is, during its inspection. This way you will avoid unreasonable absentee bargaining and save your time without communicating with resellers.

After composing your ad, re-read it for grammatical errors. A large number of typos creates the feeling of a careless owner who also treated the car superficially. No need to be too familiar. You should not use a lot of slang, because the future buyer may not be so deep in the “topic” to understand the puzzle of unfamiliar terms.

Many unscrupulous buyers outright lie, indicating lower mileage of the car or options missing from it. But such a deception is revealed already during the first inspection of the car and deprives a careless seller of the chance to quickly find a buyer. Some people prefer not to lie, but also do not say anything that could reduce the cost of the car. But, as a rule, you cannot fool a competent buyer with this.

Here are some examples of good ads that follow the above tips:

“I’m selling an excellent car, assembled with love in Korea, the most reliable 4-speed automatic works smoothly without kicks or jerks, the engine pulls decently, is very quiet, runs smoothly, the air conditioner freezes as it should, there are rear parking sensors with an indication on the rearview mirror. The velor interior is in excellent condition, no one has ever smoked in it. A girl drove the car, all maintenance was done in Korean after the warranty period expired, before that at an official station. We bought the car from a friend, so the whole story is thoroughly known. Of the latter, the steering column switch, oil and filter were changed. Does not require immediate investments. There is a set of winter tires in good condition, a full set of keys.”

« Saab 9-3 Sedan II (E) 2005 Gasoline injector 1.8l. 125hp Manual transmission. Mileage 74 thousand km. Front-wheel drive. Cet red. Combined leather-textile interior. ABS. ESP. 8 air bags. On-board computer. Power steering Rain-light sensors. Immobilizer. Separate 2-zone climate control. Radio CD-Mp3-Tuner. Speakerphone (Bluetooth). Email heated and adjustable mirrors. Heated front seats. Headlight washer. Rear parking sensors. Steering wheel adjustment. Signaling. Tinting. Ts.Z. Email power windows on all windows. Multifunction steering wheel. Isofix child seat mountings. One mistress. Purchased and serviced from a dealer. Original mileage. No accidents. Careful operation. A complete set of keys and documents. Excellent condition. Two sets of tires, winter-summer. Please do not call or send SMS to salons and resellers; assistance in sales is not required.”

“Very beautiful color (blue-green-violet) mother-of-pearl, rich Privilege equipment, factory adaptive Xenon, combined interior (leather-velor), leather steering wheel, push-button start, 2 key cards, hands-free function, voice computer, 10 airbags safety, rain sensor, standard navigation, standard hands-free phone, tire pressure sensors, impulse power windows, heated folding electric mirrors, auto-dimming interior mirror, steering wheel radio controls, ABS, ESP, 2-way adjustable steering wheel positions, height adjustment of seats, 2-zone climate control, air conditioning, cooled glove compartment, 3 sockets throughout the cabin, isofix, standard curtains on the windows, standard parking sensors, opening glass of the trunk door and much more. Convenient, comfortable, roomy car with a common, proven F9Q750 120 hp diesel engine. and an average combined cycle consumption of 5-6 liters, 6-speed gearbox, fully galvanized body, NO rust, even the brake pipes and muffler are like new. It's such a neat little shed, there's a book where you can record when and what you changed. »

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