Where to put your car up for sale

Add an advertisement for the sale of a car

Placing advertisements for car sales

Have you decided to change your car? Here you can add an advertisement for the sale of a car . After checking the data, your offer will become available to thousands of visitors to our website.

Placing ads on auto topics is one of the most popular ways to sell cars online. You get rid of the need to display your car at the car market. We do not charge money for services, and you will not have to spend money on paying auto commissions. Our only requirement is honesty with customers. The car offered for sale must not be burdened with obligations to the bank; in addition, we recommend that you describe in detail all the shortcomings and malfunctions that were identified during operation.

Add an advertisement for the sale of a car

After clicking the “ Add ad ” button, the car data will be checked and if the information is incorrect, the ad will be refused. After successfully passing the verification, the advertisement for the sale of a used car is published immediately. You can be sure that in your city, next to you, there are dozens of people who dream of buying your car. We will help you find a car buyer as soon as possible!

the offer to place an ad on auto topics , and many of them have already concluded agreements for the purchase and sale of cars!

Advice for sellers: Pay attention to filling out the required form fields. Try to describe the car for sale in as much detail as possible. The more information you provide, the faster you will find a buyer. We recommend adding several photos of the car, taken from different angles. In this case, the potential client will be able to get the most complete picture of the technical condition of the machine.

All user information is processed in accordance with the policy for the processing and protection of personal data.

Three golden rules for selling a used car online - How to properly advertise a car for sale?

Guaranteed sales period for passenger cars is 15 days.

1. Choosing a site: which site is better to post an ad for selling a car?

There is no consensus here and cannot be: someone managed to find a buyer in a matter of hours on a large automobile portal, another was quickly helped by an advertisement on a local city website, and a third has been waiting for at least one call for four months, writing advertisements (auto advertisement) and there, and there. As you can see, there is no clear pattern. So what should we do then? Rely on chance?

But why choose where to post an ad for selling a car if you can send it everywhere at once? With modern technologies, nothing is simpler: after all, there is a special TURBO DEALER service for this. With its help, you place your offer simultaneously on all major auto portals and regional ad sites. You don’t need to look for suitable sites yourself, fill out dozens of forms, update advertisements - the program does all this.

2. How to properly advertise a car for sale: learning to attract a buyer

Even if you cover all the popular online resources related to car sales, you are not immune from long waits. What else directly affects the speed of sales? The way you present your product to the buyer. Don’t think that meager information about the make, engine and year of manufacture is enough for him to want to call you. The buyer sees hundreds of similar offers every day. Therefore, you also need to be able to submit the text of an advertisement for the sale of a car.

Show the buyer the real benefits of purchasing such a car. You know very well its most advantageous characteristics - why you yourself chose this particular machine at the time.

Take high-quality photos, take your time. And in some cases, a professional photo shoot may be necessary.

3. Before you advertise for the sale of a car, you need to have a clear idea of its real price

And here it is important not to undercut the price (otherwise, what’s the point of selling on your own - you can just as well give it to resellers right away) and not to charge too high a price, which scares off buyers. It is best to take a closer look at other similar offers - this will help you determine the real value of your car on the secondary market.

If you need to advertise for the sale of a damaged car, then, of course, the price depends on its condition and the possibility of restoration. If the car can be “reanimated”, the price will be the sum of its original cost (before the accident) and the cost of the necessary repairs. If restoration is impossible, then you can only calculate how long the undamaged spare parts will last.

So, you just need to answer three questions correctly: “where”, “how” and “how much” - and then selling your car will take you a matter of days and will bring the desired benefit.

Post a sale ad - you need to act now

Where to place an advertisement for the sale of a car, Place an advertisement for the sale of a car, How to advertise for the sale of a car,
Where to advertise for the sale of a car

Sample advertisement for the sale of a car

The secondary car market is filled with thousands of advertisements for cars for sale. But some fly off the bulletin board almost immediately, and some gather dust for months, even if we are talking about a completely decent car. The best advertisements for car sales immediately attract buyers and increase the chance of a deal. How not to scare off a potential buyer with an ad?

Where can I add advertisements for sale?

The most effective way to sell cars is through special online platforms. In second place are printed publications. In addition, you can use “regional” methods: for example, attach a “For Sale” leaflet and a phone number to the rear window, or post advertisements in public places near your place of residence. But you shouldn’t count on a lightning-fast response in such cases, as in the case of handing over a car for commission to a car dealership.

When posting an ad on a specialized website, you must carefully study the terms of placement and additional services that you can use. As a rule, additional services include highlighting an ad and raising it to the top. But these services are paid. You shouldn’t resort to them right away, because if the text is written “unprofitably,” this will only once again scare off the buyer.

To quickly sell a car, you need to correctly compose an ad.

The most popular platforms today are:

You can also write about the sale on special pages on social networks or on forums, but on forums they may be blocked for advertising. Since online platforms are visited by a huge number of people, you need to regularly update your ad, otherwise it will get lost in the old ones. You can use several platforms at once - this way even more people will know about their desire to sell a car.

Printed publications

It is most effective to write about car sales in popular regional publications, because this method does not involve a large coverage of the consumer audience. Most often, print advertisements are paid, so you will have to present the information briefly, and there is a problem with photographs. How to pay attention to an advertisement in a print publication:

Place it on the front page.
Place it on a double page spread (usually these are color pages, but publishing on them is cheaper than on the editorial).
If possible, place a photo of the car and highlight the text with a frame.

For greater effect, it is better to use all available selling methods: the Internet, printed materials, and oral dissemination of information among friends.

The most popular sales methods are special platforms on the Internet.

How to write ad text

The description of the car for sale is the most important element of the ad, because it is from it that the buyer will be able to obtain the necessary information and make a decision based on it. How to properly write an advertisement for the sale of a car? There are several recommendations:

“sat down and drove off” and “there is a radio” are not a fountain of information. The buyer will be interested in the “filling” of the car: the characteristics of the components, what the owner paid attention to;
but you should not reduce the description to a dry enumeration. There is always a “human factor” and as a guarantee (that it works, for example, not outbid), a potential buyer will be interested in knowing the reason for the sale. It is better to describe in a simple conversational style, with humor - this will help establish sympathy for the seller;
in the ad it is better to call the buyer for a personal meeting rather than a telephone conversation, which will increase the chance of a deal;
when posted on Internet sites, as a rule, all technical information is entered in a standard form, so it is necessary to introduce an emotional element into the description field: to make it clear that the car was loved and cared for, to emphasize its advantages, to tell about what the car can do;
it is recommended to indicate the regularity of maintenance, and most importantly, that there will be no problems with documents (if there really are none);
the buyer may be attracted by bargaining at the hood, even if it is minimal;
there is no need to burden you with complex terms and slang that only a seasoned motorist can understand: perhaps a newbie wants to buy a car, who will see familiarity in such a tone;
No grammatical errors allowed! If you don’t know whether a word is spelled correctly, it’s better to double-check.

Anyone looking for a car should see the unique history of the car in the ad. But the main thing is not to lie about the mileage or condition of the car, since everything will become clear when we meet.

There are no strict rules for drawing up - it all depends on the owner’s imagination and what the car really is. Here's an example:

“I’m selling my six.” The car is practical, proven by time and domestic roads! No jerking, the engine runs smoothly, this year I rebuilt it myself. New filters and gaskets, oil changed. You don't need to invest any money in a car. The body is intact, the bottom is not welded. Interior: Audi seats installed, Niva steering wheel, heater works great. Security: there is an alarm system, the locks work. I always did maintenance and repairs myself. The car has not been repainted and has never been in an accident. Reason for selling: I’m buying a new car, and have only one garage. The car comes with: a set of winter tires, a 10 liter canister. There will be no problems with documents and re-registration. Reasonable bargaining under the hood, I’ll be happy to show and tell you everything)) NO to middlemen and resellers!”

If an advertisement is submitted to a printed publication that does not have a standard form where technical details are indicated, it is worth giving a couple of sentences to the brand of components, the stability of their operation, and the year of manufacture.

Much attention should be paid to the quality of photographs

How to photograph a car correctly

The visual component is no less important than the text of the advertisement for the sale of a car. It’s no secret that a bright picture is the first thing that catches your eye. No need to rush to find a professional photographer! A phone camera and following a few rules are enough:

the photo must be clear, not “night”, so there is no need to take photos in the garage;
the car needs to be washed, the interior cleaned so that the buyer can see that it was treated well;
there should be no distracting objects, garbage, or other cars in the background; it would be better if it was a country landscape or a contrasting wall;
at least one photo should present the entire car, it is better to show several angles;
You can’t display summer photos in winter and vice versa, otherwise the buyer will feel there is a catch;
but for photos of the engine compartment, you don’t need to wash anything. Excessive cleanliness may give rise to suspicions that the machine is not being used or has defects. Everything should be natural.

Car valuation

The cost should be determined not based on similar advertisements, but on the condition of the car, the funds invested in it and how much more money will have to be invested. There are free online calculators that will help you calculate the approximate cost by make, year of manufacture, mileage and other parameters. It is important to understand that an undervalued price may raise suspicions that the car is faulty. But there is no need to be greedy. If you are not sure of the expected cost, you can contact the service station employees : if they are not interested, then they may well give an objective cost.

There are no clear rules on how to write an advertisement for the sale of a car. There are only recommendations. Everyone can come up with their own special ad that will attract a lot of buyers and allow the car to be sold not to just anyone, but in good hands.

Instructions: how to sell a used car

According to the analytical agency Autostat, the volume of the Russian used passenger car market in the first seven months of 2019 amounted to almost 3 million units. And at the end of 8 months, the share of the secondary market was almost 78%, that is, 3.5 times more used cars are sold in Russia than new ones. We tell you what ways there are to sell your old car and what you should pay attention to.

What is valued on the secondary market

On online sites you can find advertisements for the sale of almost any used goods - from summer cottages to paper bags of famous brands. It would seem that every product has its own buyer - but with at least one caveat: something practically does not lose in price and has high liquidity, while something can lie on a virtual counter for months, waiting in the wings. This is also true when selling a car.

There are several factors that determine the demand for a particular car in the secondary market:

Make and model. Cars in the premium segment, oddly enough, lose value faster. This is especially true for flagship models (executive class). Such machines have serious power characteristics, and they are filled to the brim with complex electronic systems. Because of this, they are very expensive to maintain - and even more so to repair. Therefore, those who can afford to purchase such models new update their fleet once every 3–4 years with the advent of a restyled modification, or once every 6–7 years with the release of a new generation. To buy such a car in used condition and not tear your hair out later, you need to have serious experience. At the same time, when purchasing a car with a capacity of more than 250 horsepower, you become the owner of not only a large reserve under the accelerator pedal, but also a transport tax of at least 37 thousand rubles per year. Therefore, budget segment models are more liquid.
State. Even the most liquid car model on the secondary market will sell for a very long time (or quickly but cheaply) if its condition leaves much to be desired. Moreover, mileage is not always the most important parameter: if a car has traveled 200 thousand kilometers on German autobahns and was serviced by a dealer in Germany, its condition will be an order of magnitude better than that of a car that has driven 100 thousand kilometers on Russian roads, occasionally receiving updated lubricants in garage workshop. The external condition of the car is important, because it is by this that the owner’s attitude towards the vehicle is usually determined: a situation in which a car whose body is half eaten by corrosion is in perfect technical condition is, frankly speaking, unlikely.
Year of manufacture, number of owners, equipment. The fact that an old car does not mean a bad one is not obvious to everyone. Selling a car with a 10 or 15 year history is very difficult. Especially if you want to get an adequate amount for it. Here you will have to either look for a connoisseur of the model, or learn to restrain the pressure of those who like to bargain. The number of owners also plays an important role: if you are selling a car that is accompanied by a duplicate vehicle passport, you should be prepared for a large number of inconvenient questions and checks. Finally, the vehicle's equipment is important. The hardest thing is to sell cars in the basic and maximum versions (if we are not talking about premium models): few people want, on the one hand, to purchase an “empty” car, and on the other, to overpay for sometimes unnecessary options.

“I sell it myself. Sites, resellers - please do not disturb"

Such lines are easy to find in many private advertisements. Today there are two main resources for selling a car yourself - auto.ru and avito.ru. Moreover, posting ads on these sites is free of charge. Conditionally - because there are a number of restrictions. For example, on both sites you will have to pay for posting an advertisement for the sale of commercial equipment. Avito allows you to post only one active offer for free. Avto.ru - no more than one within 60 days, and no more than 4 per year. Moreover, the second platform went further - for Moscow, St. Petersburg, Yekaterinburg, as well as for the Moscow, Leningrad and Sverdlovsk regions, there are special lists of brands and models, information on the sale of which can only be published for a fee. True, these modifications include only fresh premium cars.

The sites also request the vehicle’s VIN code. It is not necessary to indicate it, but a note about it will be in the ad. This is done so that moderators can check for restrictions on registration actions, the actual number of owners and registered accidents. If you have nothing to hide, these procedures will not make the sale difficult.

It is worth mentioning additional selling tools - raising the ad to the top, color marking, etc. Naturally, all these privileges are paid separately. For example, the “Turbo Sale” package on Avito will cost almost 2 thousand rubles. With Avto.ru everything is somewhat more complicated. Here a lot depends on the cost of the car. For example, a comprehensive offer for a car whose price does not exceed 300 thousand rubles will cost 6.5 thousand rubles, and for a car valued at more than 1.5 million rubles - 8.3 thousand rubles.

Selling your car yourself has a number of advantages.

You determine the price yourself. Of course, in order to sell the car quickly enough, the price must be adequate. If the car has some features (for example, non-standard equipment or tuning) that only understanding buyers will appreciate, the cost can be significantly increased. On the other hand, if there is a need to quickly sell a car (or, as they say, “throw it away”), setting a minimum price will help.
No intermediaries or commissions. If you do not want to use additional services when placing ads, selling your car will be completely free.
You are using a car. That is, during the period of sale you are not left without a vehicle - convenient for those who are used to traveling by car, and those who need a car for work.

However, there are also disadvantages.

Communication with potential buyers, resellers and sites. After publishing an ad, you are unlikely to be able to avoid intrusive offers to buy the car or place it on the site. And, frankly, the buyers are not always pleasant.
Waste of time showing the car. As a rule, the car has to be shown twice: the first time for a visual inspection, and the second time for a technical check. This does not always happen on the same day and in a convenient place. And it’s not a fact that they will buy the car.
Bargain. Not all motorists know how to competently defend the advertised price. Meetings with resellers are especially difficult - their work is largely based on reducing the cost of the car as much as possible during the auction. And many owners, trying to quickly sell their old vehicle, follow the lead of such buyers.
Preparation of documents. You will have to independently draw up a purchase and sale agreement, and also check the funds if the payment is made in cash. Mistakes here can be very costly.

Essentially, a trade-in is the exchange of a used car for a new one with an additional payment. Such operations are carried out by official dealers. But each official has its own restrictions. For example, most often domestically produced models (VAZ, GAZ, etc.) are not included in the trade-in program. Dealers then sell used cars themselves or through partners. It turns out that such an operation seems to be beneficial for everyone: you quickly get rid of your old car, and the dealer, in turn, sells you a new one. However, there are some nuances.

Saving time and nerves. You do not need to show the car yourself or communicate with potential buyers. That is, you can sell your car right on the day you contact us without any announcements or waiting. Managers of dealerships are no less interested in you than you are in them, so communication takes place as correctly as possible.
Bonuses. Typically, the dealer is willing to offer an additional discount on a new car when you sign up for a trade-in. It is often quite significant.
No red tape with documents. The employees will complete all the paperwork themselves. So the likelihood of making a mistake and getting into an unpleasant situation is minimized.

Car price. In order to get a discount on a new car and not be left in the red, the dealer tries to underestimate the cost of your car. Even minor flaws are taken into account, which many private buyers will not pay attention to. When journalists from the Autoreview portal conducted an experiment and tried to trade-in a car that, according to their estimates, could be sold on the secondary market for 850 thousand rubles, the showrooms’ offers turned out to be 4–18% lower.
Not all models and modifications are included in the program. Even if it is stated that the dealer is ready to accept any car for trade-in, he, as a rule, has an internal list of parameters that the car must meet. He will not purchase something that is extremely difficult to resell later.
No bargaining. Most often, the amount that the dealer is willing to offer you is final. And arguments that the price is below the market average are not taken into account.

If you do not plan to purchase a new car, then a trade-in is obviously not suitable. Then, in order not to have to deal with selling yourself, you can use the services of platforms. Most of them offer to display your car for a certain amount (it depends on the size and location of the site). One of the largest venues is the Moscow ATC. There are also companies that are ready to buy your car and then resell it themselves.

The positive aspects of this method:

You don't need to show the car yourself. The inspection takes place on site. Here you can check the technical condition of the car and take a test drive.
There is no need to communicate with potential buyers and bargain. Until the actual sale, all contacts occur remotely, through the company manager.
Preparing the car. The sites provide pre-sale vehicle preparation services. It allows you to hide traces of use and bring it into the most attractive form for a potential buyer.

But there are also some disadvantages:

Price. If we are talking about buying a car, the price will be lower than the market price, since the site makes money on resale.
Commission. Naturally, there is a fee for placing a car on the site. However, no one will give you a guarantee that the car will be sold. So there is a non-zero chance of wasting money. There are salons that charge commissions only for successfully completed transactions. For example, the Auto-Start salon indicates on its website that its commission is 1.5–5% depending on the cost of the car and what its buyer pays - but it is clear that the chances of selling the car above the market value are limited.
Distrust of sites on the part of buyers. Many consider private sellers exclusively, since they consider such offers to be more honest and want to communicate directly with the owner.

Resellers

They purchase cars from private individuals for resale. At the same time, preparations are carried out to eliminate traces of use: dry cleaning, repair of seat trim, steering wheel and gearshift lever, as well as windshield replacement. Sometimes after this the mileage is reduced, which is why some experienced motorists do not like resellers.

The main advantage of selling a car this way is saving time: often the car can be sold on the day of the first inspection.

The downside is the unfavorable selling price. Some resellers begin to actively bargain directly over the phone, and not very experienced drivers give in under the pressure of their arguments.

This sale can also be done online. For example, the Car Price service allows you to sell a car to a dealer at an online auction, and receive funds at the site’s office (dealers make money on resale, that is, again, they strive to purchase your car at a price below the market price). The service earns from a commission from dealers of 2–10% of the transaction.

Two car owners in the same city decide to change cars at the same time - due to a new addition to the family, a change in type of activity, or a move to a country house. Therefore, on the Internet, you can find notes in advertisements stating that the seller is ready to consider exchange options. In this case, the coupe can be exchanged for an SUV, and the SUV can be exchanged for a minivan or van. There are two types of such transactions - with an additional payment or “key to key”.

In essence, such a transaction is a trade-in carried out between private individuals. That is, the sale and purchase of a car occur simultaneously in one place.

The downside is that there is a limited selection of such offers: after all, most sellers prefer to exchange the car for money.

Sales for spare parts

The most desperate step of all of these is selling a car for disassembly: the buyer purchases it entirely and uses it as a donor of parts and mechanisms, which are sold separately. This method is used when the car has restrictions on registration actions (for example, documents are lost or the car is not cleared through customs) or when there is serious damage when restoring the car is impractical. In such a situation, of course, there is no need to talk about a profitable sale of the vehicle.

Where and how to place an advertisement for the sale of a car

In order to reach 99% of all those who are looking for a car via the Internet, you need to place an ad on several of the most popular boards. Use these resources: auto . ru, drom. ru, avito. ru, irr. ru, auto. mail. ru, auto. dmir. ru.

So, register on each site one by one and fill out the details for your car .

Pay special attention to the “additional information” field. When filled out correctly, it will give the buyer a positive opinion of you as a seller and of your car before he even dials your number.

The information in this field should be presented in a positive way and, if possible, contain all the advantages of your car that can sway the buyer’s opinion in favor of buying it. If the car has significant shortcomings that the buyer will still see upon inspection, it is better to write about them right away, and, if possible, also in a positive way. This saves time for both you and your customers. Sometimes important defects are not indicated in the ad, and the buyer has to leave the inspection site after “two hours in traffic jams” because of the seller’s illusory hope that “it will work anyway.” It will not work.

A car is not a loaf of sausage, but a very expensive thing. People save money for years to buy a new car. Therefore, a person approaches the choice of a car with special care. You should not count on the fact that if you promise candy over the phone, and on the spot he sees firewood, he will give up on everything and shell out the required amount. He will turn around and go look at other options, finding out what the seller is looking for. Therefore, immediately give up hope for chance - save your and other people’s time by indicating significant disadvantages in the “additional information” field. If there is a person who is ready to buy a car with serious problems, he will call you anyway. And this will be a really interested buyer, you must agree.

Here is an example of a text about the sale of a 2006 Ford Mondeo:

“The car is in excellent condition, does not require additional investments, both in terms of bodywork and technical parts - everything is 5 points.” Two sets of tires, EACH ON SEPARATE DISCS. Clean, well-maintained interior, tinted, good equipment. Powerful, roomy, modern, comfortable, pleasant to drive sedan in a beautiful black color! :)"

Please note that the last sentence in this field ends with a list of positive characteristics of the car being sold, which, in general, are not its features, and most cars have them. But they evoke positive feelings in a potential buyer and create a feeling of “LIKE”. To consolidate the effect, the message in the “additional information” field can end with an exclamation point and a “smiley”.

Here's another example - the 2008 Hyundai Matrix:

“The car is in excellent condition, well maintained, one owner - a neat and punctual elderly man. All maintenance was carried out at an official dealer, according to the service book. Two sets of tires, alarm system with feedback, multilock on the gearbox. A beautiful, roomy, economical, pleasant to drive minivan with good visibility! :)"

About re-posting advertisements

Buyers are not inclined to view old advertisements that have been on the site for more than two weeks. Therefore, delete old advertisements and re-list the car. We recommend doing this at least 2 times a week on auto. ru, and once a week on irr. ru, auto. mail. ru and auto. dmir. ru. Avito. ru and drom. ru unfortunately they do not allow you to post the same ad more than once. You can only edit an ad once posted. If your car hangs in the database for a month, it will automatically go into the archive, and you will need to return it to publication - this is free.